Betnacional, known as the “bet of Brazil”, is the new official sponsor of the Rio Open, the biggest tennis tournament in South America. Belonging to the NSX Group, the brand expands its participation in the national sports scene, consolidating its role as a supporter of different modalities and quality entertainment.
The Rio Open 2025 will take place from February 15th to 23rd, at the Jockey Club Brasileiro, in Rio de Janeiro. The ATP 500 tournament will feature stars such as Alexander Zverev, Holger Rune and Lorenzo Musetti. The event promises to attract tennis lovers from all over the world.
“We are proud to associate our brand with the Rio Open. It is an event that symbolizes excellence, technique and emotion, values that are also part of our DNA at Betnacional. Therefore, our objective is to promote responsible entertainment and encourage the diversity of sports, which are intrinsic to Brazilian culture”, highlighted João Studart, CEO of Betnacional.
With a strong connection to sport, Betnacional reaffirms its commitment to supporting events that combine passion and excellence.
Betnacional makes interactive activations and strategic branding
The tournament is known for its iconic clay courts and Rio de Janeiro’s stunning landscape. Furthermore, the competition offers a unique platform to engage the public and strengthen the brand’s presence.
During the Rio Open 2025, Betnacional promises to transform spectators’ experience with exclusive activations. On Leblon Boulevard, visitors will find interactive stands and will be able to participate in dynamics to win personalized gifts.
The brand’s visual identity will also be highlighted in strategic locations, such as the center court, interview panels and on the championship’s official website. These initiatives reinforce Betnacional’s positioning as an essential partner in sports entertainment.
About Betnacional
Part of the NSX Group, Betnacional is a BetTech that revolutionized the Brazilian sports betting market with innovative technological solutions, strategic marketing and exclusive services. Therefore, the brand has as ambassadors Vini Jr., Thiaguinho and Galvão Bueno.
Present on the advertising boards of several championships via BRAX, Betnacional also sponsors the Futebol 2025 program on Rede Globo. So, with the concept of “bet do Brasil”, the company reinforces its connection with the public and its commitment to the growth of national sport.
With its entry into the Rio Open, Betnacional not only increases its visibility, but also contributes to the appreciation of tennis in Brazil. After all, the tournament is a global showcase, and the partnership symbolizes the synergy between elite sport and the sports betting market.