VBET and GROWE are pleased to announce an important agreement that represents a significant milestone for both companies. VBET acquired GROWE‘s Brazilian business, reinforcing its expansion strategy in the iGaming sector in Latin America.
From December 2024, VBET will automatically migrate Parimatch customers to its platform. Consequently, the brand will begin its operations in Brazil under the VBET identity.
This movement is already supported by obtaining an operating license from the Ministry of Treasury, which marks significant progress for VBET in the Brazilian market.
Understand the partnership between GROWE and VBET
Anton Rublevskiy, CEO of Growe, stated: “For GROWE, the deal is the first sale of a ready-to-operate business.” He added that “the agreement represents a shift in our strategy to a greater focus on expanding into new markets across Latin America.”
This agreement highlights Parimatch’s success as one of the most recognized brands in the iGaming sector in Brazil. Furthermore, it emphasizes the importance of sponsorship agreements, such as the partnership with SAF Botafogo.
Aragats Asatryan, CEO of VBET, said: “The acquisition of GROWE’s Brazilian business is an important milestone in VBET’s global expansion strategy and reiterates our commitment to creating exceptional experiences for players in high-potential markets such as Brazil.
We are excited to welcome Parimatch’s Brazilian customers to the VBET family and to continue driving growth and innovation.”
This decision represents a crucial point in the trajectory of VBET. Not only does it position it as a powerhouse in the global iGaming industry, but it also allows it to capitalize on Parimatch’s broad customer base. Thus, VBET can foster sustainable growth while supporting its licensed operations in Brazil.
