BetPlay, one of the main betting houses in Latin America, launched a new strategy to get closer to the public in Paraná: forming a team of regional influencers. This initiative aims to strengthen the company’s presence in the state and engage local bettors.
Since August 2024, when it arrived in Brazil, BetPlay has strived to understand the needs of the Paraná public. The inclusion of local influencers is crucial, as they have in-depth knowledge of the sports market and regional culture. The initial team includes:
- @guigaldamez (Guilherme Galdamez): known for his passion for sports and presence on social media.
- @caveirasbxd: focused on content about his team, Athletico-PR.
- @furacaodz (Alisson Ribaz): spokesperson for the Furacão fans, passionate about football and Athletico-PR.
- @feroliveira92 (Fernando Oliveira): creator of the channel “Vida de Athleticano”, influential among Furacão fans.
- @capm1lgr4u: humor and analysis of Athletico-PR games.
- @gabrielcarriconde (Carrica): stands out for his narrations and information about football.
- @athletico_m1l_gr4u (Paulo Oliveira): manages the largest unofficial Athletico-PR page.
- @coxa_da_zoeira: offers analysis and news about Coritiba.
These influencers communicate and promote BetPlay in an authentic and irreverent way. The platform is excited to collaborate with those who understand the desires of the public of Paraná, helping to build a solid relationship with the state.
Expansion plans and commitment to social responsibility
BetPlay plans to expand its team of influencers. The goal is to find new names that cover a wider variety of topics related to sports and betting. The company wants to diversify the topics covered, from game analysis to responsible betting tips.
Furthermore, the expansion will include influencers from different niches within the sport, allowing BetPlay to reach a wider audience. This strategy aims to not only increase brand visibility, but also educate bettors about responsible practices.
The company is committed to responsible practices in the betting industry. The brand promotes campaigns to encourage responsible gambling and offers resources to help bettors control their activities.
The priority is to ensure a fun and safe experience for users, highlighting social responsibility as an essential pillar of BetPlay.
About BetPlay
BetPlay, the leading bookmaker in Colombia and one of the largest bookmakers in Latin America, announces its arrival in Brazil, specifically in the state of Paraná, where it has been operating since August 2024.
With the license granted by Lottopar, BetPlay becomes one of the platforms authorized to offer sports betting services in the state, in accordance with the new Brazilian legislation.
BetPlay’s initiative to recruit regional influencers is a significant step towards strengthening its presence in Paraná. With a clear focus on engagement and social responsibility, the company is well positioned to become a reference in the sports betting market in the state.
