BetBoom has just announced an expansion of its partnership with the UFC, becoming the UFC’s official betting partner in Latin America (excluding Brazil).
This agreement builds on BetBoom’s existing role as the UFC’s official betting partner in the CIS (Commonwealth of Independent States) region, further strengthening its commitment to the world of mixed martial arts.
Visibility for BetBoom in the UFC Octagon
As part of this partnership, BetBoom will integrate its brand into major events in Latin America, including exclusive presenting partner rights for UFC Fight Nights in the region. The brand will gain premium visibility through placement within the iconic Octagon.
Additionally, using state-of-the-art graphic overlay technology on the UFC’s Spanish-language feed in Latin America, the UFC will digitally place the brand on the octagon screen during all Pay Per Views. This will result in greater exposure for BetBoom during key moments of live action at events.
But to connect with fans, BetBoom will host interactive fan activations, VIP experiences and create exclusive content in collaboration with the UFC. This includes:
- Presence at press conferences
- Weigh-ins and other UFC Fight Week activities
Original content and promotions will be shared on UFC’s Spanish-language social media platforms. This will increase fan engagement and expand BetBoom’s reach among Spanish-speaking audiences.
The partnership will officially begin during UFC 310: PANTOJA vs. ASAKURA this Saturday, December 7th, at the T-Mobile Arena in Las Vegas. This will be an exciting event headlined by a flyweight title fight.
Therefore, this event will be a milestone for BetBoom. The bookmaker promises to offer unique experiences and solidify its presence in the Latin American sports betting market.
