Grupo Jovem Pan announces a new collaboration with KTO, a global sports betting platform. This partnership marks a significant step for both companies in the Brazilian sports scene.
KTO, in accordance with Brazilian laws, will integrate its activities into Jovem Pan Esportes programming. Grupo Jovem Pan recognizes its sports arm on YouTube for its quality content, creating the ideal scenario for KTO’s actions.
Integration strategies between KTO and Jovem Pan
The collaboration will cover several marketing and content fronts. Initially, it will include merchandise with sports personalities and vignettes during the program. In addition, commercials during breaks and radio spots will be part of the strategy.
“Golden Tips”, special suggestions for viewers, will also be incorporated. Finally, the digital presence will be expanded on social networks and on Jovem Pan’s official website.
Paula Carvalho, Marketing State Manager at KTO, shares her vision of the partnership: “We understand it as a strategic move, which will contribute to the brand’s visibility and, above all, will bring us even closer to our audience.
Furthermore, it will be an important space for us to encourage responsible gaming to as many people as possible. We are excited about this opportunity, which will certainly bring great results for both brands.”
This statement highlights the importance of visibility and responsible gaming as core goals of the collaboration.
In turn, Klayton Cavalcante, Commercial Manager of Grupo Jovem Pan, expresses his enthusiasm: “We are extremely happy with this new partner in our sports programming.
Together, we will work to achieve KTO’s goals, and we are confident that this will be a long-lasting and very productive partnership that will add value to both brands and bring a new level of experience to our viewers and listeners.”
Partnership and entertainment
In short, this collaboration also reflects the growing integration between sports media and betting platforms in Brazil. As the sports betting market develops in the country, partnerships like this could become more common, offering viewers a more interactive and engaging experience.
