OpenBet, a global leader in betting technology, content and services, was chosen by Bell Ventures Digital Ltda (“Company”) to operate its sports betting and online gaming brand in Brazil. The company will enter the market with the BandBet brand, licensed by Grupo Bandeirantes de Comunicação (“Band”).
This historic partnership, which included financial advice from the Investment Banking team of BTG Pactual, the largest investment bank in Latin America, unites two entertainment powerhouses, bringing BandBet to the market with an innovative and disruptive proposal for the regulated sector of sports betting and online games in Brazil.
BandBet is currently in the soft-launch phase, operating under the domain www.bandbet.com. The company is part of the entities authorized by the Ministry of Treasury to operate during the transition period, according to ordinance 1475/24.
Band
Band is one of the largest and most traditional media conglomerates in Brazil, with a legacy of over 87 years. Known for its vast network, which includes open television, pay television, radio and digital platforms (social networks, cell phone applications and website).
Thus, Band offers a wide variety of content, such as sports, news and entertainment, reaching millions of viewers daily across the country.
In addition to the agreement to license the BandBet brand from Band, the company also signed an agreement to acquire media space from the conglomerate.
Leveraging the reputation of the licensed BandBet brand, linked to one of the largest television networks in Brazil, as well as OpenBet’s expertise in betting technology and regulatory compliance, this partnership is positioned to deliver a differentiated betting and gaming experience for users.
As part of the agreement, OpenBet will provide a complete sports betting and online gaming ecosystem, offering all the technology, content and infrastructure needed to succeed in Brazil’s new regulated market.
Gaming experience
The OpenBet platform will provide BandBet with a comprehensive online gaming experience. This will include sports betting and an integrated online casino. In addition, it will offer access to content from renowned studios and a unified platform for managing promotions.
At the heart of the system is OpenBet’s Player Account Management, which enables operations and strengthens responsible gaming practices. Money laundering prevention technologies, provided by Neccton, ensure high standards of protection for users. Finally, the OpenBet™ tracker, based on AWS, ensures compliance with Brazilian regulations.
Deal details for BandBet
This agreement highlights OpenBet as the ideal partner for operators seeking success in the Brazilian regulated market. With more than 25 years of experience, OpenBet offers a scalable, regional, and personalized product, adapted to the needs of each region.
Claudio Giordani, CEO of Band, stated: “For decades, Band has been synonymous with quality entertainment in Brazil, and our sports coverage has been an important driver of our success.
We are thrilled that Bell Ventures chose to enter the Brazilian market with a brand licensed by our media group, as Band has consistently supported local and international companies looking to establish themselves in the Brazilian economy.”
Ricardo Bianco Rosada, member of the board of directors at Bell Ventures, said: “Partnering with OpenBet was a natural choice. Their unparalleled experience in the global betting industry will ensure that BandBet is built on a next-generation platform.
Its modular system, which integrates sports and online gaming, provides us with the flexibility and tools necessary to thrive in a competitive and regulated market, while growing responsibly.”
Jordan Levin, CEO of OpenBet, said: “At OpenBet, we pride ourselves on supporting prominent brands with the highest industry standards. By leveraging our broad betting ecosystem, BandBet will deliver an excellent user experience, positioning itself as a leader in the emerging Brazilian market.
We are excited to support BandBet’s growth and reaffirm our mission to help operators thrive in this fast-growing segment.”
Bell Ventures applied for a federal license with the Ministry of Finance in August 2024, with the expectation that it will be among the entities that will receive a license on December 31, 2024.
About OpenBet
OpenBet is a global leader in sports betting and entertainment. With over 25 years of experience and a continuous focus on innovation, OpenBet offers a modular range of technology, content and services, chosen by the biggest sports betting, lottery and casino brands on the planet.
OpenBet is among the leading B2B sports betting providers in the US, UK, Australia and Canada, with a broad presence in Europe and APAC. OpenBet currently has over 75 global customers and has a track record of 100% uptime during major sporting events.
OpenBet is part of Endeavor, a global sports and entertainment company. The Company has achieved notable recognition in the sector recently. In fact, it won several prestigious awards.
Firstly, it stood out by winning the ‘Sports Betting Supplier’ award at the EGR North America Awards 2024. Then, it was awarded ‘Multi-Channel Supplier’ at the EGR B2B Awards 2024. Finally, it was recognized as ‘Sportsbook Platform Supplier’ at the SBC North America Awards 2024.