Rangers Football Club has announced the extension of its partnership with Kindred Group, owner of the Unibet and 32Red brands in the UK. This renewal marks a decade of collaboration.
The new sponsorship agreement brings significant changes:
- The Unibet brand will be on the front of the first team’s shirts.
- 32Red, previously the main sponsor, will continue its support as the training and warm-up uniform sponsor.
Karim Virani, Rangers commercial director, expressed his excitement: “Everyone at the club is absolutely delighted to extend our long-standing partnership with the Kindred Group. This partnership is the longest of its kind in British football – and has helped the club enormously during duration of the agreement.”
Agreement between Kindred and Rangers goes beyond the pitch
The partnership goes beyond the field, funding crucial initiatives such as Team Talk, a men’s mental health program from the Rangers Charity Foundation.
Virani emphasized: “Most importantly, we would like to thank them for continuing their vital support of the club’s foundation, especially through the Team Talk mental health initiative. The health and wellbeing of our local community is very important to us and for Kindred.”
He added: “We are all looking forward to the opportunity to continue driving new initiatives that will benefit both our supporters and the people of Glasgow.”
Responsible gaming as a priority
Kindred Group reaffirms its commitment to responsible gaming through the “Zero% Mission” initiative. This message will appear on the new shirts, highlighting the company’s ambition to achieve 0% revenue derived from harmful gaming.
Sam Mead, UK General Manager of Kindred Group, commented: “Kindred’s partnership with Rangers is the longest-running in British football and one of the most impactful.
“Rangers is a club with a rich history, which has a passionate and loyal fan base – so we are delighted to partner with the team once again.”
Mead added: “We join the fans in wishing the team all the best for the ongoing season. Hopefully we can make it another successful season.”
Regarding the commitment to the community, Mead said: “We recognize that we are in the privileged position of supporting clubs and their communities. It is a responsibility that we take very seriously.”
“That’s why, since we began working with Rangers, the basis of the partnership has always been to showcase the wide-ranging work of the Rangers Charity Foundation, which is so important – including the Team Talk men’s mental health initiative. This fantastic work will continue throughout of our last partnership”, he concluded.
