Premier Padel, the leading professional and official padel competition worldwide, and Betsson, the leading global online betting operator, announce new global betting sponsorship.
Therefore, as part of this multi-year agreement, the betting company aims to offer a wide range of padel odds and enrich the overall experience.
Betsson has experience with sponsorship in major tournaments
The new partnership will enhance the fan experience on the Qatar Airways Premier Padel Tour, with Betsson providing competitions and exciting new content and insights into the tour’s key players, as well as ticket and VIP experiences during Premier Padel.
“We are delighted to welcome Betsson as our new official betting partner for the coming years. This is an exciting time for Premier Padel and we are continually looking for ways to grow the sport globally,” stated Rob Mitchell, Commercial Director at Premier Padel.
“We want to make it more attractive and engaging for fans, both on and off the courts. That’s why our new partnership with Betsson will bring a new audience to Premier Padel tournaments. Fans will have access to new player information and insights during tournaments”, he added.
“We are probably the most dedicated betting company when it comes to padel. We have extensive experience in tournament sponsorship and a wide range of industry odds”, emphasized Ronni Hartvig, Commercial Director at Betsson Group.
“Not to mention that many of Betsson’s employees are padel players. But now, we are taking it a step further by becoming sponsors of the biggest tournament in existence. We are honored and happy to play our role in the growth of the sport,” added Hartvig.
Premier Padel has other important brands
Betsson has been actively involved in padel for many years – including several partnerships and sponsorships of FIP tournaments. Furthermore, it intends to carry out other actions to increase interest in the sport with the launch of the “Betsson Padel Tour”, a national amateur tour in Sweden.
The group also sponsored the Premier Padel P1 in Mar del Plata, Argentina, earlier this year. Therefore, Premier Padel is committed to bringing a unified global tour with the world’s best players to new audiences and countries around the world.
Betsson is Premier Padel’s latest strategic partner, joining a select group of supporters in its development and expansion, offering fans and players unique cross-sector padel experiences.
