Betway, the world’s leading sports betting and online gaming brand, has agreed a multi-year deal to become the “European Betting Partner” of five-time Premier League champions Chelsea FC.
Chelsea joins the bookmaker’s enviable portfolio of major clubs from Europe’s biggest football leagues, increasing the brand’s exposure in the English Premier League.
Betway may use images of Chelsea players
This arrangement will see Betway, owned by global digital gaming company Super Group, benefit from the club’s extensive intellectual property rights. This way, the platform will be able to use legendary players and current Chelsea stars to create exclusive content.
Thus, fans will be able to count on VIP experiences, such as:
- Meetings with players
- Countryside walks
- Actions in games
- Unique opportunities such as the chance to play on the iconic Stamford Bridge ground
Betway branding will be prominently displayed on LED advertising boards around the pitch during all English league games. This will give visibility to millions of fans around the world.
According to Betway, the partnership also covers digital and social media rights, allowing the bookmaker to connect with Chelsea’s extensive and passionate global fan base.
Neal Menashe, CEO of Super Group, said: “We are incredibly proud to partner with the two-time UEFA Champions League champion and five-time Premier League champion. An incredible achievement. Chelsea is a truly global club with a history of huge success.”
“This partnership is an excellent opportunity for Betway to expand its brand and reward our loyal customers. Plus, it engages football fans in new and exciting ways. We are very excited to work alongside this club.”
Bookmaker will help with player training
Casper Stylsvig, Chief Revenue Officer at Chelsea Football Club, added: “We are delighted to welcome Betway as a betting partner on the European continent. Their commitment to creating engaging and memorable fan experiences aligns perfectly with our values at Chelsea.
“So this partnership will offer our fans incredible opportunities to connect with the club, from interacting with current and legendary players to VIP hospitality and behind-the-scenes access. So we look forward to a successful and dynamic collaboration with Betway in the coming years.”
Therefore, Betway will also work closely with the English club to offer best-in-class training and initiatives. This is just part of a joint and ongoing commitment to safer sports betting.
