The deal makes Parimatch the official betting partner of Nottingham Forest in the UK. The negotiation is valid for the 2024/25 Premier League season.
Paul Bell, Operations Director at Nottingham Forest, commented: “We are delighted to welcome Parimatch as an official partner of Nottingham Forest Football Club. We look forward to working with them during the 2024/25 season and welcoming them to the Forest family.”
Nottingham Forest wants to establish itself in the 1st division
The deal builds on an extensive portfolio of partnerships for Parimatch, after the company also struck a deal with Premier League winners Leicester City FC, as well as former unified heavyweight boxing king Oleksandr Usyk.
Commenting on the latest deal, the bookmaker’s press office stated: “We are delighted to begin this new partnership with Nottingham Forest for the upcoming Premier League season.”
“So it will be an exciting season for Nottingham Forest as the club continues to re-establish itself in the top flight of English football. By starting this new partnership, Parimatch reinforces its commitment to supporting sports around the world.”
Parimatch is an official sponsor of AFA
Further demonstrating Parimatch’s focus on football, the group entered into a historic collaboration earlier this year by signing with the Argentine Football Association (AFA) to become the sports entity’s regional sponsor.
At the time, a Parimatch spokesperson said: “We are very pleased to partner with the Argentine Football Association as its regional sponsor for Asia.
“This collaboration marks a pivotal moment for Parimatch as we deepen our commitment to promoting football in Asia and offering unparalleled gaming services and experiences to fans.”
“Our alliance with AFA allows us to expand our brand reach and passionately engage with football enthusiasts across Asia.”
Claudio Tapia, President of AFA, also spoke at the time of signing the contract: “We thank Parimatch, a leading company in the gaming sector. for its decision to join the Argentine football family as regional sponsor of the Argentine National Team in the Asian region.”
“This agreement allows our Association to be active in Asia and further strengthens our leadership in the world of football. Therefore, we warmly welcome Parimatch as a regional sponsor of our association”, concluded Tapia.
