UEFA has announced Kaizen Gaming, one of the world’s largest GameTech companies, and its premium brand Betano as the official global sponsor of the UEFA Europa League and UEFA Conference League from the 2024/25 season until the 2026/27 season.
Stoiximan, the brand that Kaizen Gaming operates in Greece and Cyprus, will be visible as a sponsor of the competition in these countries.
Betano is the first betting partner of UEFA EURO 2024
UEFA made the new agreement official in Monaco, shortly before the draw for the men’s club competition. The agreement builds on the successful sponsorship program that made Betano the first betting partner for UEFA EURO 2024.
Therefore, as part of this agreement, the Kaizen Foundation and the UEFA Foundation for Children have joined forces to support the 10,000 smiles project. In other words, it meant that 10,000 children from disadvantaged backgrounds and with disabilities attended 40 games in ten stadiums during UEFA EURO 2024.
Guy-Laurent Epstein, UEFA Marketing Director, added: “We are excited to announce our partnership with Kaizen Gaming and their Betano brand. The partnership will be for the next three seasons of the UEFA Europa League and the UEFA Conference League.”
“After witnessing the impressive scale on which they activated their UEFA EURO 2024 sponsorship with us this summer, we look forward to how Betano will capture the passion of European club football to deliver even more excitement for fans.”
New phase of the UEFA Europa League will have 36 teams
Aris Dimarakis, Deputy CEO of Kaizen Gaming, said: “During UEFA EURO 2024, we formed an impeccable partnership with UEFA. We have elevated the experience for millions of fans around the world who have enjoyed the thrill of watching one of the world’s most prestigious sporting events.”
“Therefore, building on this success, we are joining forces again to support the UEFA Europa League and the UEFA Conference League. As Kaizen Gaming continues to grow by offering unique entertainment through responsible gaming, this partnership with one of the world’s most respected esports organizations is a testament to our progress and our team’s continued hard work.”
The new phase of the Europa League, with 36 teams, begins with the first round on September 25th. But the Conference League, which now also includes 36 clubs, starts on October 3.
