Bookmaker Betnacional withdrew its proposal to become Palmeiras‘ master sponsor next season. The decision was announced this Tuesday (27) by journalist Danilo Lavieri, from UOL.
According to Lavieri, Betnacional was dissatisfied with the lack of feedback from the club’s marketing department.
Initially, the bookmaker had offered R$100 million per year to sponsor Palmeiras, without exclusivity on the shirt. This value could reach R$160 million, depending on the results achieved by the team on the field.
For comparison purposes, Palmeiras currently receives R$81 million from Crefisa and FAM, with a value that could reach up to R$120 million, considering the bonuses.
Details of the negotiation between Betnacional and Palmeiras
Negotiations began in June, when Betnacional sent an initial proposal on the 27th of that month. However, over the weeks, the company did not receive a response from the club.
On July 16th, the bookmaker sent a new offer, this time with a response period of seven days. With the absence of a response, the company extended the deadline until August 12, but again did not receive a response from Verdão.
Faced with this situation, Betnacional felt uncomfortable with the lack of communication from the club. The company began to believe that Palmeiras could be using its proposal as a reference to attract other potential sponsors willing to offer more.
As is customary, the São Paulo club did not comment on the case. However, the board considers it normal to withdraw proposals during negotiations and sets deadlines internally in the marketing department.
About Betnacional
Betnacional is a Brazilian bookmaker that operates in the sports market with various betting options on national and international competitions. With a focus on popular sports, the company seeks to attract a broad audience. Betnacional stands out for its rapid expansion in the online betting market.
