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Betway, the renowned global sports betting and online gaming brand, has just signed a long-term agreement with Nottingham Forest FC. From now on, Betway is officially the “Official Betting Partner” of the Premier League club.

This agreement further expands Betway’s already extensive network of sports partnerships, which includes several Premier League clubs and other European teams.

With this, the Betway logo will be visible on LED advertising panels around the pitch at the City Ground during all Premier League, FA Cup and Carabao Cup matches.

In addition to ensuring visibility for the brand, the agreement also brings a series of exclusive benefits to customers, such as tickets, merchandise and the opportunity to participate in special events on the field.

Details of the partnership between the club and Betway

Super Group CEO Neal Menashe expressed his excitement at the new partnership: “We are thrilled to embark on this partnership with Nottingham Forest, a club with a rich history and passionate fan base.

Betway customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content.”

Paul Bell, Operations Director at Nottingham Forest FC, also commented on the deal: “We are delighted to welcome Betway as our ‘Official Betting Partner’. Their reputation for excellence and commitment to improving the fan experience makes them a perfect partner for Nottingham Forest.

This partnership will bring new opportunities for our fans, from game day experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.”

In addition to aspects related to football, the company will reinforce its commitment to safe betting through joint initiatives and training with the club. The deal also reflects Betway’s strategy to diversify its sponsorship portfolio, which already includes sports such as tennis, cricket, basketball and ice hockey.