Unibet has been announced as the title sponsor of the World Snooker Tour’s British Open. The event, now titled ‘Unibet British Open’, will take place from 23rd to 29th September at the renowned Centaur Arena in Cheltenham.
Therefore, big names in snooker, such as Ronnie O’Sullivan, Judd Trump, Mark Allen (world number one), Kyren Wilson (world champion) and Mark Williams (current British Open champion), will participate in the tournament.
Peter Wright, Chief Commercial Officer at WST, expressed his excitement about the partnership: “We are excited to collaborate with Unibet for the first time. They share our passion for the sport and are known for their innovative approach. Thus, promoting a safe and responsible experience for fans.”
The Unibet British Open will feature 128 players, and the qualifiers took place from July 31 to August 3 in Leicester. This way, the winners will join the top 16 in the finals at Cheltenham.
The tournament, first held in 1985 and broadcast on ITV, is famous for its random draw, which provides exciting clashes from the first round onwards.
Sam Mead, general manager at Unibet, commented: “We are proud to be the main partner of the British Open. This event, with its rich history and stellar cast, is ideal for us to demonstrate our commitment to sport.
The presence of the best players and international coverage guarantee an exciting and widely watched Unibet British Open.”
About Unibet
Unibet is a global online betting and gaming company. In this way, it offers services in sports, casino, poker and other forms of digital entertainment.
Founded in 1997, the company is known for its betting platform and for sponsoring several important sporting events around the world, including snooker, football and other competitions.
