English club Hull City has announced Sportsbet.io as its new commercial partner. Sportsbet.io will be a shorts sponsor and official betting partner in Turkey. Signed for two years, the agreement with the sports betting operator includes the display of the brand on players’ shorts.
Brett Carroll, Hull City’s head of commercial, said: “This is a significant partnership with a reputable brand that again illustrates Hull City’s growing profile in Turkey and abroad.”
Carroll emphasized the group’s commitment to responsibility: “Working in football, the group takes its responsibility to educate communities and highlight the importance of safe betting very seriously, and I have no doubt that this work will be evident in Hull throughout the partnership.”
Alexander Haig, Director of Sportsbet.io, also weighed in: “As a digital pioneer, Sportsbet.io shares Hull City’s passion for exploring innovative ways to engage with fans and sports fans in Turkey.”
The partnership is seen as a perfect fit, especially with the growing number of Sportsbet.io players in Turkey. Brett Carroll expressed optimism: “We look forward to working with them, to the benefit of both parties, over the next two seasons.”
This collaboration reinforces Hull City’s commitment to expanding its profile and strengthening ties with fans in Turkey. The team will compete in the second division of the English Championship in the 2024/2025 season.
About Sportsbet.io
Founded in 2016, Sportsbet.io is part of the Yolo Group and is a digital leader in sports betting, casino and virtual sports. Thus, the company gained prominence for promoting fun and responsible games.
About Hull City
Hull City AFC, founded in 1904, is an English football club based in Hull. Nicknamed “Tigers”, the club plays at MKM Stadium and has a rich and exciting history. However, their main achievements include winning the Championship play-offs in 2008, which secured their first promotion to the Premier League.
Additionally, the club offers an on-demand video platform, Tigers+, and is committed to keeping its fans informed and engaged.
