In “one of the most valuable deals in Leicester City’s history”, BC.Game’s has entered into a new principal partnership with the Foxes ahead of the club’s return to the Premier League.
So, as a result, the brand will appear on the front of the team’s shirts in the 2024/25 season, benefiting from significant exposure within English football’s elite.
Leicester City has passionate fans
Rayne Davis, Director of Marketing and Affiliates at BC.GAME, commented: “We are thrilled to join forces with Leicester City. They are a club with a rich history, a passionate fan base and authentic global appeal. This partnership represents a unique opportunity to introduce a new brand of online gaming.”
Thus, with an online cryptocurrency gaming platform, BC.GAME has an established presence in football through its partnership with the Argentine Football Association, while the company has also progressively invested in the esports market.
Additionally, the partnership with the team will see the company embed dedicated messaging across its partner portfolio to promote responsible gaming.
Susan Whelan, Leicester City Chief Executive, added of the deal: “We welcome BC.GAME. This is an opportunity to work with an innovative partner in a new category for the club.
So, as a leading global operator in a rapidly evolving environment, BC.GAME already has a track record of successful relationships in sport. Therefore, we look forward to the development of a mutually beneficial partnership.
The ability to attract high-value partners in our return to the Premier League is vital to re-establishing Leicester among the sport’s elite. We will continue to invest in a competitive team and ensure the best possible experience for our fans.”
Leicester City returns to the Premier League for the 2024/25 season, after being promoted as winners of the EFL Championship (second division of English football). The Foxes begin the new top-flight season with a home game against Tottenham.
