Betsat launched its new marketing campaign with the concept of bringing together all the colors of the sport in one. The motto now is to be ¨The House of the Purple Fan¨.
“We value the fans’ passion. We know well that they play together, always with a lot of emotion. We want to be the platform for this to be expressed, always providing support so that it happens with the right amount of reason, as well as a lot of responsibility. That’s why , our channels are always focused on bringing all this together. There is nothing better than reinforcing this concept in our new campaign that values our colors in symbiosis with that of each team”, said Marlon Spínola, Marketing Manager at Betsat Brasil.
The purple of Betsat‘s new campaign will set the tone for all the pieces that will increasingly occupy spaces linked to sport and fun. The idea is that the color that unites hopeless lovers is an immediate identifying element of the betting house that is ready to welcome those looking for a stronger connection with entertainment.
Experiences that fuel passion
Betsat also puts theory into practice. Even before establishing the campaign language, it has been a practice since the beginning of its operation in Brazil to activate activities with its followers.
Every week, the bookmaker opens the doors of its box at Maracanã for fans to get purple and closer to their favorite teams. It was like this with the Tricolors, Vasco and Red-Negros, from Flamengo and Vitória, a club that has had Betsat as its main sponsor since the beginning of the season.
At the end of June, Leão fan members who live in Rio de Janeiro had the pleasure of watching the team’s first game at the Rio stadium after 6 years. And they left celebrating with the 1-0 victory over Fluminense, in the 12th round of the Brasileirão.
Barradão is another territory where Betsat‘s purple mixes with the club’s colors. Since the beginning of the year, the bookmaker has been using the stadium in Salvador as a stage for activations with fans. In the campaign to win the Bahian title over the city’s biggest rival, the opening events of the season were notable, with a concert by the red-black singer Tatau, and the refreshment in the heat of the Salvador summer with the hose in the stands.
The Loucos pelo Leão promotion encouraged fans to tell the biggest crazy things they did because of Vitória. In addition to rewarding the 10 best stories with tickets to the Ba-Vi classic, it challenged the red-and-blacks to show their passion for the club. He set up a tattoo stand in Barradão on the day of the game for his most loyal followers to engrave with them the shield, the mascot and declarations of love for the team forever.
About Betsat
Betsat is a sports betting and online casino website that arrived in Brazil at the beginning of 2023. With a wide variety of games, it gained a loyal following in just a few months. Since the beginning of the year, it has been the main sponsor of Vitória, as the Series B champion returns to the national elite.
One of the company’s main strategies is to offer the biggest bonus on the market. Betsat doubles the value of the first deposit up to R$1,700. In addition to attracting bettors with large sums, it also manages to establish some of the best odds for the most important games each day.
In its first months in Brazilian football, Betsat started to offer several Super Odds options. Its bookmakers increase market earnings on certain matches that attract more attention in the Brasileirão, Série B, Copa do Brasil, Libertadores, Champions, World Cup and Euro qualifiers.
At its casino, Betsat has industry-leading game providers such as Pragmatic Play, PG Soft, 3 Oaks, Spinomenal, among others. The constant offering of tournaments and promotions is one of the goals of the company and its partners.
To talk about advantages, Betsat Club is where loyal followers and potential customers meet. Each weekend, participants can submit score predictions for 6 games for free and compete for prizes of R$40 to R$25 thousand at the betting house.
And there’s also Betsat Live, an application with real-time games, statistics, news, videos and many other data to make the 360° experience complete. The company’s vision is that only a well-informed bettor can play safely and have the best experience, to increase their winnings and have more fun.
