The varied betting possibilities are increasingly present in the daily lives of Brazilian fans and understanding this scenario is crucial for companies operating in the national territory.
The study “Sports Content Consumers”, commissioned from Opinion Box by Resenha Digital Clube, provides an overview of the bookmaker market in Brazil.
Betting companies most remembered by the Brazilian public
The research reveals that in total, nine out of ten people who regularly follow sports content are aware of a betting website or application.
Among the most cited platforms are:
- Bet365 (66%)
- Betano (64%)
- Sportingbet (49%)
- Blaze (40%)
- 1xBet (35%)
- EstrelaBet (34%)
- Betfair (32%)
- BetWay (17%)
- Bodog (13%)
- Novibet (12%)
However, despite the high level of awareness, 4 out of 10 people still do not consider using these platforms. In other words, this reinforces the idea that the market is still expanding.
Therefore, the analysis found that the intention to use betting platforms is more significant among the male public and in the age group between 30 and 39 years old.
Therefore, within this group, Bet365, Betano and Sportingbet are the favorites, mentioned, respectively, by 43%, 28% and 25% of the sample. Among users who have a habit of playing monthly, 48% spend up to 50 reais monthly on betting.
Means of consuming sport
The democratization of internet access allows digital channels to become increasingly protagonists in sports consumption.
According to the research, WhatsApp is considered the main network for consuming and sharing information about sports, with frequent use by 92% of respondents.
While Instagram appears in second place, with 88% of preference, followed by Youtube, with 77% of citations.
Brands and naming rights
In relation to brands, the sectors most remembered for their support of sport are:
- Banks and financial institutions
- Bookmakers
- Drinks industry
- Credit card banners
- Telephone and broadband companies
Therefore, naming rights partnerships were also addressed. According to the survey, Morumbis, São Paulo’s partnership with the Mondelez chocolate brand, is the most remembered by fans, followed by Neo Química Arena and Allianz Parque.
The “Sports Content Consumers” survey was carried out between March 11 and 25, online. Thus, this set seeks to reflect an extract from Brazil and includes:
- Men and women
- Age over 18 years old
- Distributed in all regions of the country
- Covering all social classes.
