Minas Tênis Clube will have a new sponsorship for the basketball and volleyball teams. KTO, a sports betting company, signed a contract with the club until December 2026 and will stamp its brand on the Belo Horizonte team’s uniform in both sports.
The contract between the two parties will be managed by Heatmap, a sports marketing agency that will be responsible for monitoring all existing commercial counterparts.
“Being side by side with a national club like Minas Tênis Clube is a source of great pride for KTO”, highlighted Andreas Müller, Head of Marketing Brazil at KTO.
“For us, it is a priority to support and build the future of the sport together with a club that is a reference in the training and development of athletes. We intend to make this relationship help the Minas Tênis Clube brand on and off the court”, he added.
KTO brand on sports uniforms
The contract calls for KTO to print the front of the basketball team’s uniform. While in volleyball, the brand will be on the sleeves of the men’s team and on the sides of the women’s shirt.
The partnership also includes presence in gyms, bench wraps, signs, stickers at the back of the court and in interview backdrops.
“The arrival of KTO as a sponsor of three sports reinforces the power that Minas is in the sporting field. Therefore, having a company of this size with us on three fronts is very important for the maintenance of the great projects we already have here at the club”, celebrates Carlos Henrique Martins Teixeira, president of Minas.
“In addition, the Minastenista partner will be able to enjoy the actions of this partner in their daily lives within the Units. Well, it’s excellent when we think about the leisure and entertainment we want to provide to our members”, he added.
KTO will also participate in content that will be published on the social networks of both Minas sports.
Finally, the company will be part of actions and experiences at Arena Uni BH, including promotional activations with fans and the involvement of athletes in events of interest.
