Corinthians-e-Parimatch-avancam-em-parceria-de-R310-milhoes
Foto: Jose Manoel Idalgo / Agência Corinthians

Corinthians is about to close an important partnership with the bookmaker Parimatch, which is expected to become the club‘s new master sponsor. The negotiation, which already has the approval of President Augusto Melo, is now under analysis by a supervisory commission.

The agreement provides for a three-year contract, with staggered values. Payments will be made as follows:

  • R$85 million until July 2025
  • R$105 million until July 2026
  • R$120 million until July 2027

Other proposals received by Corinthians

Since VaideBet left in May, Corinthians has received several proposals for new uniform partnerships. An offer made at the beginning of June was almost closed, but was vetoed by the club’s compliance department.

Some advisors suggested that Corinthians look for other alternatives besides betting houses, but the figures offered by these companies are much higher than those in other sectors.

In a meeting with the fans organized last Thursday (27), Augusto Melo presented the proposal, reinforcing the financial importance of this partnership for the club.

Bookmakers are dominating the sponsorship market in relation to clubs in the main divisions of the Brazilian Championship. Other major teams, such as Flamengo, São Paulo, Atlético-MG and Fluminense, are among those with the biggest sponsorships in the country.

About Parimatch

Thus, Parimatch is an international sports betting company, known for its significant presence in several markets around the world.

Founded in 1994, Parimatch offers a wide range of betting and sports services. Plus, online casinos and eSports games.

The company that arrived in Brazil in 2019, ended up closing a sponsorship deal with Botafogo since January 2023. The club has a contract with Parimatch until 2025 and the company occupies the main space on the black and white team’s uniform.

In this way, Botafogo receives a total of R$27.7 million per year, this being the team’s largest sponsorship contract in its entire history.