Online betting company Betsson celebrated its 60th anniversary last year. Now, the Betsson Sport logo will be displayed on the uniforms of Inter Milan, Italy.
For the first time, the new shirts will feature two stars, marking the club’s 20th Scudetto victory. This strategic partnership unites two prominent names in their respective fields, both with rich legacies.
The four-year sponsorship deal represents the largest for both parties. With Betsson‘s broad exposure and innovative approach, the objective also includes strengthening and connecting fans more globally.
Partnership details
“This is Betsson’s biggest sponsorship to date,” said Jesper Svensson, CEO of Betsson Operations.
“Our objective goes beyond simply sponsoring, we want to be partners that bring excitement and value to the club and fans. Thus, connecting us with passionate football fans in Italy and around the world.
This agreement strengthens our strategic growth and our commitment as a global leader in the sports industry.”
Alessandro Antonello, Corporate CEO of FC Internazionale Milano commented: “Betsson joins the Nerazzurri family as our official sponsor, in a historic agreement that will see the Betsson Sport logo on our new kits.
This partnership will help us reach new levels of fan engagement. With our partner’s global reach and innovative approach, we are ready to expand our international fan base and improve the overall fan experience.”
Inter Milan’s fan base is passionate in Brazil, in part due to their European achievements and the presence of renowned Brazilian players such as the iconic “Fenômeno” Ronaldo.
Brazilian fans are active on social media, closely following the club’s performances in the Italian Serie A and European competitions.
Recently, the team celebrated its 20th title as Italian champion by beating Milan 2-1 at the San Siro in April, with a celebration marked by a video of the players set to the sound of the Brazilian hit “Ai se eu te pega”, which was went viral.
The Betsson Group’s global sponsorship portfolio includes a strong presence in several sports and football clubs, such as Boca Juniors and Racing Club de Avellaneda in Latin America, and SSC Napoli and Torino FC in Italy.
Additionally, former football player Francesco Totti serves as a brand ambassador for Betsson Sport.
Inter Milan
Founded in 1908, FC Internazionale Milano, or Inter Milan, stands out as one of the most successful football clubs in the world.
The club has won 20 Italian league titles, 9 Italian Cups, 8 Italian Super Cups, 3 UEFA Cups, 2 European Cups, 1 UEFA Champions League, 2 Intercontinental Cups and 1 FIFA Club World Cup.
Thus, Inter is one of the seven teams to win the ‘triple’ – Champions League, national championship and national cup – in the same year (2010). Furthermore, it is the only Italian club that has never been relegated in its 113-year history.
Inter has a global base with more than 500 million followers. The club stands out for its cutting-edge youth academy, which over the years has won more than 56 trophies.
About Betsson
Founded in 1963, Betsson Group is a global leader in the entertainment industry and offers a range of services to consumers, including gaming, betting and infotainment.
With proprietary technology across its product offering, the company serves gamers directly (B2C) and indirectly on a B2B basis. Therefore, the company’s vision is to provide the best customer experience in the industry.
Therefore, Betsson integrates sustainability into its strategy, taking responsibility for customers, employees and communities as an essential part of the sustainable success of the business.
Finally, the group employs more than 2,000 people in Europe, South America, Asia and North America.