FC Barcelona and 1xBET have renewed their partnership. Thus, the online betting brand will continue as the club’s Global Partner and Betting Official for another five seasons, until June 2029.
This contract extension demonstrates 1xBET’s confidence in FC Barcelona, a club of global prestige. The agreement guarantees the bookmaker exposure across the club’s international digital advertising assets and access to players from the men’s, women’s and indoor sports teams.
Additionally, it now includes Barça Legends to produce promotional content.
Declarations
Juli Guiu, vice-president of Marketing at FC Barcelona, spoke about the renewal. “The renewal of the agreement with 1xBET is the consolidation of a long-term collaboration that will help us reaffirm our commercial strategy on a global level.
Our goal is to continue working together as we have done so far, in connection with a reference brand in the technology and online betting market.”
Alex Sommers, spokesperson for 1xBET, said: “We are delighted to continue our partnership with one of the most famous sports brands in the world.
In business, as in sports, it is important to be in a team with a reliable partner and work hard to achieve results. The extension of the agreement with FC Barcelona confirms that we are on the right path.”
About 1xBET
1xBET is a world-famous company with 17 years of experience in the online betting and gaming industry.
The brand’s customers can bet on thousands of sporting events and play the most popular online games from the best providers, with the bookmaker’s website and app available in 70 languages.
Finally, 1xBET’s list of official partners includes FC Barcelona, Paris Saint-Germain, LOSC Lille, Italian Serie A, the African Football Confederation and other internationally recognized sports brands and organizations.
The company has been repeatedly nominated for and won professional awards, including IGA, SBC, SEA, G2E Asia and EGR Operator Awards.
