Betano torna-se a primeira empresa a requerer a licença para atuar no Brasil

Last week, the Secretariat of Prizes and Bets (SPA) published an ordinance, with the rules and conditions for obtaining authorization for the sports betting and online gaming market. Thus, Kaizen Gaming, owner of the Betano brand, became the first to apply for a license.

The group formalized its request via the Betting Management System (SIGAP). The evaluation time is six months, but as a transitional rule, brands that submit an application in the first three months will receive a response in 2024.

Therefore, Betano tends to be one of the first licensed companies to operate in the national territory. Furthermore, the authorization ordinances will be announced on the same date at this time.

The intention of the Prizes and Betting Secretariat is to announce the first authorized bookmakers in the second half of the year. According to the legislation, the groups must comply with a series of requirements and pay R$30 million to the Federal Government.

From then on, licensed companies will be able to commercially operate up to three brands for the next five years.

About Betano

Present in 16 countries around the world and with more than 2,300 employees, Betano sponsors major football clubs – including Atlético Mineiro, Benfica, Porto, Sporting and Universidade de Chile – and has its brand stamped on major events on the sporting calendar, such as the Copa América and Euro 2024.

In Brazilian football, the betting company signed the biggest naming rights contract in Series A with the Brazilian Football Confederation (CBF). Furthermore, the bookmaker holds the rights to the Copa do Brasil.

Betano becomes the first company to apply for a license to operate in Brazil

Recently, the group was also announced as the main sponsor of the Argentine Professional Football League. The brand has the highest level of exposure in the 2024 Tournament, which is now called the Betano Tournament.