Betano fecha com Liga Profissional de Futebol Argentino
Imagem: AFA / Divulgação

Betano, a sports betting company, arrives in Argentina and joins the Argentine Professional Football League. The brand will have the highest level of exposure in the 2024 Tournament, which will be renamed Torneio Betano.

The central axis of the agreement between the Argentine Football Association (AFA) and Betano is to improve the football entertainment experience. But, in particular, offering a difference to all Argentine football fans, combining passion and fun through its value proposition.

Betano wants to provide unique experiences for bettors

Thus, through this agreement, Betano will bring first-person experiences to fans of each of the teams in the competition.

The League will accompany Betano in its expansion process throughout the national territory, hand in hand with the most popular sport in Argentina.

This sponsorship agreement began this Tuesday (14) and will have the support of AFA to:

  • Carrying out marketing plans
  • Communication plans together with Betano
  • Actions on the playing field
  • Unparalleled prize offers for bettors across the country

Betano, which has a strong presence in the best leagues in the world, joins the most important Argentine football tournament.

What does AFA think about the partnership

Claudio Tapia, President of the AFA, highlighted: “The Professional Football League is, without a doubt, one of the most popular sporting events with the largest audience in Argentina. We have always considered our Professional League an emblem of Argentine football.

Therefore, we knew how to shape new and attractive brand assets, with the conviction of being able to bring fans closer to their teams every day. In this way, we generate links between LPF and world-class companies.”

This agreement with Betano strengthens our vision and confirms, once again, the massive reach of our Argentine football across the country. We thank the company for its trust in our ability to carry out valuable experiences and with professionalism we will execute an ambitious brand plan.”

Leandro Petersen, Commercial and Marketing Manager at AFA, added: “With enthusiasm, today we celebrate a new commercial agreement for our Professional League. On this occasion, Betano joins the highest category offered by our football.

So, being able to announce an international brand and world leader in its category is a reflection of AFA’s hard expansion work, which we have been carrying out since 2018. Therefore, having the support of Betano as the main sponsor of our Professional League is another step towards enhancing the value of our football.

We will seek to take a step forward in quality in consumer experiences and help consolidate Betano in Argentina. Therefore, we are grateful for the work and trust of one of the world’s leading entertainment brands. We hope to continue incorporating high-level brands into our Professional League”, he concluded.