Superbet should be announced as the new main sponsor of Fluminense

Fluminense is expected to announce a new master sponsor: the Superbet bookmaker. The bookmaker is also a partner of São Paulo.

The company will take the place of Betano, which occupied the most important stripe on the Tricolor shirt for the last three seasons.

According to GE, the change will be officially announced soon.

Thus, Superbet’s debut in the Rio team’s uniform will take place on April 9th, in the clash against Colo-Colo. The game will be played by Libertadores da América, at the Maracanã stadium.

Therefore, the game between Alianza Lima and Fluminense, this Wednesday, in Lima, Peru, will represent the last act of the partnership with Betano.

The new partner will transfer around 52 million reais to the club over three years.

Betano tried to renew the contract and sent offers with increased values. However, the proposals did not reach what the club’s management considered satisfactory.

While Superbet offered higher figures than the current sponsor and other companies interested in taking over.

Libertadores title ncreased the value of the Fluminense brand

Under the command of Fernando Diniz, Fluminense became Libertadores champions for the first time last year.

Subsequently, the Rio club finished runner-up in the world championship and the Recopa Sul-Americana title. Furthermore, the team is guaranteed the first edition of the FIFA Club Super World Cup in 2025.

Therefore, Fluminense demanded a substantial increase in the amounts corresponding to the master sponsorship.

✌️ 🫵
𝟏𝟐 🤝 𝟐𝟎

📸: Lucas Merçon/FFC pic.twitter.com/Hf1jetOWfw

— Fluminense F.C. (@FluminenseFC) March 30, 2024

In addition to agreements with São Paulo and Fluminense, Superbet signed a partnership with Lollapalooza

Superbet also recently made history as the first betting platform to join Lollapalooza Brasil.

This unprecedented partnership gained prominence during the 22nd, 23rd and 24th of March, when the music festival took over the Autódromo de Interlagos, in São Paulo.

At the festival, Superbet marked its presence with an exclusive 100 square meter stand. In this way, the company offered the public an interactive experience with music-related games and opportunities to win exclusive gifts.