Imagem: Divulgação

Betting company 1xBet has announced a partnership with talented basketball player Kai Sotto. Born in the Philippines, he will represent the 1xBet brand, in addition to his homeland, in Japan, China, Indonesia, Thailand and other countries in the Asian region.

In this way, the deal will help 1xBet increase brand recognition in the region and Kai Sotto will have the opportunity to expand the popularity of basketball in Asia.

Kai Sotto inherited his love for basketball from his father

Kai Zaccari Perlado Sotto was born on May 11, 2002 in Las Pinas, Philippines, to professional basketball player Ervin Sotto. Thanks to his father, the boy started playing basketball at the age of 4, and by the age of 14 his height exceeded 2 meters.

Kai didn’t stop at that mark and today he is one of the tallest professional basketball players in the world, at 2 meters and 21 cm. His height and confident way of playing make him an ideal player.

As a child, Sotto’s idols were Tim Duncan, June Mar Fajardo and Kristaps Porzingis, whose playing style he tried to emulate.

From 2016 to 2019, Kai Sotto played for the Ateneo Blue Eaglets, where he won individual Rookie of the Year, Season and Finals MVP awards, led his team to the championship and finished with averages of 25.1 points, 13.9 rebounds and 2. 6 blocked. shots per game.

He also won with the country’s youth team at the 2017 SEABA Under-16 Championship.

Then in 2019, Kai went to the United States where he played for TSF, an elite prep school based in Atlanta. He received numerous offers from several Div 1 colleges, but chose to join the NBA G League’s Ignite Team.

COVID-19 has severely impacted playing time for all athletes. But Kai decided to continue his professional development in the Australian National Basketball League (NBL) and joined the Adelaide 36ers in 2021. He played for Adelaide for 2 seasons.

1xBet believes that the athlete is the ideal representative for the brand

In the spring of 2023, Kai was invited to play in the 2023 NBA Summer League for the Orlando Magic team. Then, that same year, Kai defended the colors of the national team at the 2023 FIBA ​​Basketball World Cup.

Kai continues to develop his strength and skills in preparation for achieving his dream – joining the NBA.

1xBet is ready to give its full support to the 21-year-old basketball player: “We are pleased to become partners with one of the most promising players in Asia at the beginning of his great career,” said a 1xBet representative.

“Today he is an example for thousands of boys who dream of a career in basketball, and this is extremely important for the company 1xBet, which searches for talent all over the world.”

Therefore, the new ambassador deal is part of the brand’s global strategy to support sport in Southeast Asia and will help increase brand awareness in the region.