São Paulo has officially signed a new master sponsorship contract with the bookmaker Superbet for the next three years.
Furthermore, the agreement, which will yield Tricolor R$52 million annually, represents a significant increase in relation to the amount received from the previous partner, Sportsbet.io.
Although the new sponsorship represents growth for São Paulo, the disparity with Corinthians‘ agreement, which will receive R$120 million annually from VaiDeBet, generated dissatisfaction among some fans.
São Paulo’s marketing director responds to criticism regarding contract values with Superbet
In response to criticism, São Paulo’s marketing director, Eduardo Toni, defended the agreement and highlighted the importance of carrying out a rigorous analysis of companies before closing partnerships.
“We don’t compare ourselves with third parties. Leila Pereira, president of Palmeiras, made a challenge to you (journalists) the other day about Corinthians’ sponsorship. I didn’t see anyone question Leila”, said Toni in an exclusive interview.
Toni highlighted the solidity of Superbet, an English fund with a large presence in the betting market, as a crucial factor in choosing the company.
“We had proposals from companies to pay more than our current sponsor, but we did due diligence. One company had no restrictions, but it was new.
I asked for an annual payment in advance, a guarantee for another two years, a bank guarantee, furniture, goods. The negotiation is over”, revealed the director.
“What guarantee do you have that you will receive? Today we have a sponsor, we did a search in Europe, it’s an English fund, we studied a lot, one of the biggest betting groups in the world, we are absolutely calm and confident, as we were with the old sponsor. We had a bigger proposal, but there’s no point in selling and not delivering”, commented Toni.
Corinthians put former partner in court
In 2023, Corinthians had problems with a former sponsor, Taunsa, which did not honor its commitments to the club. The case is still pending in court.
According to ESPN, São Paulo aims to avoid any similar problem and is confident in the solidity of Superbet.
“We don’t worry about what other teams do, but about what’s best for São Paulo. We have to be responsible with the club’s money,” said Toni.
The President of São Paulo, Julio Casares, highlighted: “We are very happy with this new agreement. Superbet is a solid and reliable company, and we are certain that this partnership will be very successful for both parties.”
