Former player Tulio Maravilha and coach Joel Santana are together in BetSpeed‘s new advertising campaign. The duo, now ambassadors for the platform, promises to shake up the sports scene.
The 3mais Agency was responsible for producing the campaign, which debuts on the streets starting this Thursday (01). Television commercials, radio spots and totems on public roads make up the advertising strategy, providing broad visibility.
BetSpeed sponsors several Rio clubs in 2024
Thus, the initiative will last until the end of the Carioca Championship. BetSpeed currently sponsors six of the twelve clubs participating in the tournament.
Madureira, Volta Redonda, Sampaio Corrêa, Boa Vista, Audax and Portuguesa have the support of the bookmaker, consolidating strategic partnerships.
The campaign, aligned with the public’s passion for football, seeks to reinforce BetSpeed’s presence as a reference in the sports betting segment. In this way, the strategy encompasses the involvement of different media outlets and promises to reach millions of fans.
The objective is to consolidate the bookmaker in the minds of the public, whether club fans or not, and show that it is the right choice when it comes to online betting.
It is clear that the participation of Tulio Maravilha, highly identified with the Botafogo fans, and Joel Santana, who was coach of Rio’s big four, gives the campaign a unique mood.
Therefore, BetSpeed reinforces its image among football fans and sports lovers in general as a reliable and exciting choice.
Furthermore, the partnership with half of the clubs in the 2024 Carioca Championship provides visibility among the so-called small clubs and highlights their value in local football.
