Jovem Pan News won valuable sponsorship to boost its sports programs. The Commercial Director, Marcela Marchi, signed the agreement with the online betting platform Parimatch, believing in the long life of this strategic partnership.
In a press release, Marchi expressed optimism, highlighting the joint commitment to achieving the objectives set by Parimatch.
Parimatch will be present in sports programs on Jovem Pan News
Parimatch’s presence will be evident in the Camisa 10, Canelada, Jornada Esportiva and Bate Pronto programs.
The brand wants to consolidate its visibility on what is the second most watched news channel on pay TV in December, as measured by Kantar Ibope Media.
In this way, JP’s commercial director emphasized satisfaction with the partnership, highlighting the expectation of a lasting and productive collaboration.
“This partnership has already started successfully, uniting Parimatch, internationally recognized, with Jovem Pan, leader in communications in the country”, said commercial director, Marcela Marchi.
“Known for its successful partnerships with major clubs such as Chelsea, Juventus and Botafogo. Now it joins Jovem Pan to significantly expand its reach in Brazil,” added the director.
Since March 2023, Jovem Pan News has consistently maintained second place in the audience ranking, reaching more than 12 million viewers.
Every day, the programming attracts an average of 510 thousand people, consolidating the channel’s relevance in the Brazilian television scene.
Therefore, this partnership not only strengthens Parimatch’s presence in Brazil, but also increases the quality of Jovem Pan News’ sports programming.
About the bookmaker
Parimatch is an online sports betting platform that offers a wide range of sporting events, live and instant games, as well as bonuses for its users. It is possible to bet on more than 30 sports, including football, basketball, tennis and eSports.
Thus, the company that arrived in Brazil in 2019 ended up closing a sponsorship deal with Botafogo since January 2023. The club has a contract with Parimatch until 2025 and the company occupies the main space on the black and white team’s uniform.
In this way, Botafogo receives a total of R$27.7 million per year, this being the team’s largest sponsorship contract in its entire history.