Betsson, a renowned online gaming company, reveals Hugo Genaro as the newly appointed Head of Marketing for Latin America.
With experience at Santos and Fox Sports, Genaro assumes the position after playing a crucial role as Partnerships and Sponsorships Manager, negotiating the master sponsorship with Boca Juniors and extending Betsson’s presence to Argentina’s Racing Club.
Investment in marketing to strengthen presence in Latin America
Hugo Genaro, a professional with a history in Football and TV, brings with him valuable experience to boost the company not only in the country, but throughout Latin America.
Since joining in 2022, the company has stood out with strategic initiatives, such as sponsorship of Boca Juniors and Racing Club.
Genaro emphasizes the vision of integrating the brand into local culture, highlighting the role of bookmakers as essential financiers of the Latin American sports scene.
Betsson, already present in countries such as Brazil, Argentina, Colombia, Peru, Chile and Mexico, seeks to expand its operations in the region. Hugo Genaro takes on the challenge of consolidating Betsson’s presence and brand.
All this aligning it even more with local cultural nuances and exploring the growth opportunities provided by expanding regulations.
Hugo Genaro, as the company’s new Head of Marketing for Latin America, highlights the global nature of the brand with a local perspective.
With the company already generating 300 jobs in the region and prospects for growth, Betsson is positioned to play a significant role in the entertainment and sports finance landscape.
About Betsson
Betsson AB is an online gaming company that produces casino, poker, bingo, sports betting and scratch card websites. All this, through more than 20 online gaming brands, including Betsafe and NordicBet. The company is listed on the Nasdaq Stockholm Large Cap List.
