Those who travel around the main football stadiums in Rio de Janeiro and São Paulo, such as Maracanã, Nilton Santos, São Januário, Arena Corinthians, Allianz Parque and Morumbi, have noticed a different color in recent months.
The brand’s purple and yellow painted in strategic points on streets that breathe sport. All of this is amplified on days of major events with a greater number of target audiences concentrated in the vicinity of the arenas.
But Betsat didn’t stop there. Literally. It is circulating in the brand’s wrapped bus, including a QR code for bonuses.
The vehicle travels through Rio de Janeiro through the South Zone, waterfront and Maracanã, reinforcing visibility at the strategic point par excellence. Purple and yellow free traffic sign through the Marvelous City.