Betnacional, one of the main betting houses in Brazil, has just announced the arrival of Seu Jorge to its stellar team of ambassadors.
The renowned Brazilian actor, singer and composer makes his debut as a poster boy in the impactful “Manifesto” Campaign, representing a significant moment for the brand.
Celebrating black consciousness with Brazilian stars
Developed by LEAN Agency, this month’s Black Consciousness campaign features a film starring Seu Jorge, along with Ludmilla, Thiaguinho and Vinícius Jr.
This quartet of influencers, all Betnacional ambassadors, illustrates the concept “Power of being Brazilian”.
The film’s narrative highlights the resilience and determination of the Brazilian people, facing daily challenges and overcoming obstacles without ever giving up.
A union of talents at Betnacional
For the first time, Betnacional brings together its four black ambassadors, all recognized and celebrated globally.
All this in an innovative commercial for the sports betting sector.
This move underlines the company’s commitment to positioning itself as the bookmaker for Brazilians, valuing diversity and national talent.
Seu Jorge: the perfect choice for Betnacional
The choice of Seu Jorge as ambassador reflects the essence of the Brazilian people: strong, talented, resilient and victorious.
Newton de Oliveira Neto, CMO of NSX, Betnacional‘s platform, expresses great satisfaction with this partnership.
“Seu Jorge is not only an artistic powerhouse, but also a symbol of versatility and multitasking, characteristics so intrinsic to Brazilians.”
“He embodies the spirit of taking care of his family, working tirelessly, often in multiple jobs, and still finding time for personal growth,” concludes Neto.
Impact and national visibility
The positioning campaign, launched this Monday, the 20th, is already gaining prominence on several broadcasters, with special emphasis on Globo’s football commercials for the year 2023.
This initiative not only reinforces Betnacional‘s presence in the market, but also celebrates the rich cultural diversity and strength of the Brazilian people.