Cruzeiro and Betfair celebrate the renewal of the master sponsorship contract, extending the link until the end of the 2026 season. This agreement, which began in January 2023, was renewed for a considerably higher amount and becomes the largest in club history.
The renovation was commemorated in a special video produced directly from the “Most Cautious Mountain in Brazil”, Pico da Bandeira, in Serra do Caparaó, in Minas Gerais.
For this historic moment, Cruzeiro and Betfair invited Maicon, a former club player between 2001 and 2004 who played for the Brazilian national team, to announce the historic renovation at the highest point in Minas Gerais.
Former player Maicon talks about his experience: “It was a huge challenge, determination is a characteristic I have always had at Cruzeiro and wherever I have been.
This helped me a lot when making this climb and made me remember my entire history with Cruzeiro, which was an important part of my career.”
Pico da Bandeira is the third highest point in Brazil, and the highest in the state of Minas Gerais. In other words, it made Cruzeiro not only the greatest, but also the one that won its shirt the highest in Minas. Maicon also talks about his time at the club: “I had a great time with the Cruzeiro team and I have enormous affection for the club, for the fans, for everything they did for me.
Therefore, I am very grateful to be asked to participate in an action like this, this partnership between the club and a giant sponsor like Betfair is very cool, this renewal will certainly help a lot in the future of Cruzeiro Esporte Clube”.
Betfair’s vision
Initially, representing an important step in continuing investment in the club, the bookmaker aims to expand strategic projects.
Furthermore, the company intends to consolidate new steps with the team on the national and international scene. According to Aidan Kilcoyne, Head of Sponsorship at Betfair, the renewal bets on the mutual and continued success of the brands in Brazil.
“For Betfair, it is a source of great satisfaction to continue our partnership with Cruzeiro, a club that has a rich history and a passionate fan base. Over these two years of partnership, we have built a successful relationship together, always with the aim of providing unique experiences for fans.
We’ve already worked together to create historic activations, from donating our shirt space to thank Nação Azul for their support, to our collaboration with Observatório Racial, as well as incredible experiences that money can’t buy, like taking fans to Rio de Janeiro together with the team,” said the Betfair spokesperson.
Aidan Kilcoyne on Cruzeiro’s Classification: “Throughout the season, Betfair has been proud to follow each stage of this victorious journey alongside Cruzeiro. We are confident that this final will be another memorable chapter for the club, the fans and our partnership. We will continue to support Cruzeiro on and off the field”, congratulated Aidan.
Cruzeiro’s vision
Pedro Lourenço, majority partner of SAF do Cruzeiro, commented on the renewal. “We are very happy to announce the renewal of the partnership between Cruzeiro and Betfair. As it is a brand of enormous relevance, which has been by our side at important moments in our trajectory. In addition to the financial aspect, this renewal represents mutual trust in a solid work that benefits Betfair, Cruzeiro and also our fans. Together, we will achieve great achievements and a promising future”, he highlighted.
Agreement details
Then, the agreement will continue for another two years, covering master exposure in the men’s team, in addition to the upper back in the women’s team. The Betfair logo is also present on all of Cruzeiro’s digital media, including interview backdrops and the team’s official bus.
The company is also present in some new deliveries, such as the men’s team’s shorts and the reserve bench, among others. Furthermore, Betfair is the promoter of Caravana do Cruzeiro, which will bring new exclusive experiences to Nação Azul in the coming months in cities in the interior of Minas Gerais.
About Betfair
One of the largest online sports betting providers in the world, Betfair is an official sponsor of Cruzeiro and Vasco da Gama.
The company, founded in London (ING) in 2000, was a pioneer in offering peer-to-peer betting (Betfair Exchange) and manages:
- a complete sports betting suite
- entertainment events
- online gaming products for over four million customers over the age of 18 worldwide
Therefore, thanks to its cutting-edge technology, the platform offers a wide catalog of products. Thus, players can bet with their own odds and odds offered by other users. Betfair is licensed to operate online betting and other games in 19 countries, including Spain, Italy, Malta and Great Britain. Play responsibly.
