Vera, the Ana Gaming Group’s entertainment and sports betting platform, is the official sponsor of the “O Embaixador Classic” tour. This is the new musical project by singer Gusttavo Lima. The brand is responsible for the presentation of the shows and will be present in several activations throughout the shows, thus reinforcing its position in the world of music and entertainment.
The show “O Embaixador Classic” brings together the greatest hits of Gusttavo Lima’s career in a new format, with a live band and orchestra. The tour has already visited cities such as Uberlândia, Belo Horizonte and São José do Rio Preto. And now it arrives in Manaus this Saturday (7), promising an unforgettable night for fans. There will also be performances in Ribeirão Preto (28/06), Porto Alegre (05/07), Fortaleza (12/07), Goiânia (06/09) and Curitiba (29/11).
Vera and Gusttavo Lima
The tour was born from an intimate live show performed by the artist in 2021. And, since then, it has been revitalized to provide a unique experience to the public. With hits such as “Inventor dos Amores”, “60 Segundos”, “Cabelo Cor de Ouro”, “Cem Mil”, “Desejo Imortal” and “Hora de Amar”.
Vera is present at the event in several ways, from the customized scenography, which includes signs, LEDs and activations in the VIP areas, to the performance of the mega LED robots characterized with the brand’s identity.
According to Diogo Faria, CEO of Vera, the brand believes in the power of music. “Vera believes in the power of music to generate unique experiences and this initiative is part of the strategy to expand the company’s presence in cultural events with large audiences. Sponsoring ‘O Embaixador Classic’ is a way for us to connect with the public in an intense and memorable way, delivering quality entertainment with the face of our brand”, he says.
During the shows, the audience receives gifts such as personalized caps and cups. Messages about the platform’s benefits are also displayed at different points throughout the structure.
Vera has a strong connection with music, especially in the country genre, due to the partnerships she has with singers Israel Novaes, Thiago Brava and Gabriel Gava.
