Sports betting operator 7K carried out a promotional campaign during the match between Vitória and Santos. The event took place last Sunday (25), at the Barradão stadium, in Salvador. Both teams are sponsored by the Ana Gaming Group brand.
The company organized several activities before and during the match. On Saturday, the distribution of tickets took place on Salvador’s waterfront. The initiative was part of the “Esquenta 7K” project.
7K warm-up in the duel between Vitória and Santos
On the day of the game, the activities took place at different points. The bar at Toca do Colossal 7K received special activations. In addition, the parking lot and the inside of the stadium also had simultaneous activities.
Wellington Vieira, Marketing Director of Grupo Ana Gaming, explained the objectives of the action: “This was an opportunity to connect directly with fans, offering entertainment and reinforcing 7K’s presence as an official partner of two clubs.
Our idea is to continue taking actions constantly so that the public creates even more affinity with our brand, seeing us as a partner that actively participates in the lives of the teams.”
The initiative sought to strengthen the relationship with the fans of both clubs. Furthermore, the event aimed to increase engagement on the digital platform. The company intends to establish itself as a reference in online sports entertainment.
About Ana Gaming
Ana Gaming Group operates in the online gaming and sports betting market. The company was founded in 2024 and stands out for its innovation. The main focus is on user experience.
The Ana Gaming group has three main platforms in the Brazilian market: 7K (7k.bet.br), Cassino (cassino.bet.br) and Vera (vera.bet.br). The company maintains strategic partnerships with big names in sports.
