The growth of sportsbooks in Brazil keeps football as the main focus. However, “bets” investments now reach culture, entertainment and various sports. These companies create different experiences for the Brazilian public. The Ana Gaming group exemplifies this trend through the 7K and Cassino brands.
7K stands out by investing in popular festivals
7K, a sportsbook belonging to the Ana Gaming group, gained prominence by investing in major Brazilian popular festivals. The company has sponsored important carnivals across the country recently.
In addition, it will be present at the Biggest São João in the World in Campina Grande. The brand will also participate in other Brazilian June festivals. The activations combine music, dance and online betting.
Talita Lacerda, executive director of operations at Grupo Ana Gaming, says: “These initiatives reinforce 7K’s commitment to valuing cultural traditions and providing entertainment beyond the digital universe.”
Cassino invests in alternative sports that are growing among Brazilians. The brand supports X1 Brazil, a format with one player, goalkeeper and coach.
It also sponsors Fut7, a well-known indoor football game, and Beach Soccer. These sports connect emotion and local communities.
Talita explains: “More than just sponsors, we want to be part of the public’s experience. Entertainment is, above all, about emotion and involvement. And that is exactly what we seek when supporting cultural and sporting events: to add our energy to the vibration of the Brazilian people.”
This strategy follows a global trend in the sector. Sportsbooks seek to create real bonds with their audiences. They invest extensively in marketing and advertising.
Furthermore, they act as partners in sports and cultural development. Betting companies invested approximately R$2.3 billion in advertising last year. The data comes from the consultancy Kantar IBOPE Media.
Finally, the executive concludes: “By investing in cultural events and sports that are growing, the Ana Gaming group reinforces its positioning as an innovative company, close to Brazilian traditions and committed to the plurality of national entertainment.”
