7K, an entertainment and sports betting platform, has announced its official sponsorship of the 42nd edition of São João de Campina Grande. Recognized as the Largest São João in the World, the Paraíba event will take place from May 30 to July 6, and is expected to bring together more than 3 million people over the 38 days of celebrations.
This strategic initiative not only reinforces the brand’s commitment to joy and fun, but also demonstrates a significant commitment to the brand’s growth and recognition throughout the Northeast and North of the country.
“We expect growth in the North and Northeast regions in the coming months. Events like São João de Campina Grande are essential for us to connect with the public in an authentic way, delivering experience, fun and recognition of local culture,” says Marco Túlio, CEO of Ana Gaming, the company responsible for the 7K brand.
7K Activations for the World’s Biggest São João Festival
Combining the party experience with the brand’s proposal, during the event, 7K will have interactive stands, personalized promoters and activations with gifts, games and digital actions, in addition to having its own exclusive VIP area.
For José Victor Valadares, executive director of new business at Ana Gaming, São João is a strategic showcase for the brand. “The festival has a huge reach and allows us to create high-impact actions. Northeastern consumers value proximity, trust and respect for culture. This is exactly the type of relationship we want to build with each new 7K customer.”
With a robust expansion plan, 7K has been expanding its presence in major regional, sporting and cultural events throughout Brazil. The brand will also sponsor other São João festivals in the North and Northeast regions, in cities such as Maranhão, Pernambuco and Pará. “We are betting on the power of entertainment as a channel for sustainable growth and customer loyalty,” concludes Marco.
In addition to sponsoring the Biggest São João in the World, 7K will also be present at the following parties:
- São João de Petrolina (PE), from June 13th to 23rd;
- São João de Surubim (PE), from June 20th to 28th;
- Saint John of Imperatriz (MA), from June 12th to 15th;
- My Saint John’s Bumba, in São Luiz do Maranhão, from June 12th to 15th;
- Pararraiá, in Belém do Pará, from June 12th to 15th.
About Ana Gaming Group
Ana Gaming Group is a complete ecosystem and leader in the online gaming and sports betting market, standing out for its innovation and focus on user experience. Founded in 2024, it has been growing and gaining more and more exposure in a highly competitive market.
The Group is made up of renowned platforms such as 7K, Cassino and Vera. In addition to strategic partnerships with big names and brands in sports, Ana Gaming is committed to revolutionizing the sector.
