As expected, TV Record’s audience for the show between Santos 1 x 1 Botafogo-SP, this Wednesday (5), in a game that marked Neymar‘s return to Brazil, yielded high numbers.
According to preliminary data, there were 13 points on average, and for six minutes, Record reached a peak of 15 compared to 14 for Big Brother Brasil, on TV Globo. In the general average, however, the global entertainment program remained ahead in the period in which it was on air simultaneously with the game, with 16 points, against 13 from Record.
When BBB ended, at 11:04 pm, Globo aired Cine BBB, and the match was still in progress. During this period, which lasted until 11:30 pm, Record remained at the top with an average of 15 points compared to Globo’s 9.
Neymar received the Craque do Jogo trophy with the 7k mark
Those who won all of this were the brands involved with the Campeonato Paulista, one of them the main partnership of the competition, the 7k brand, which takes its name from the trophies that are handed out to the Craque do Jogo, after the end of the matches.
Neymar received the trophy for best player of the match. In the end, the attacker posed with photos for several vehicles, including Paulistão‘s own official Instagram profile, generating thousands of likes and comments.
“When we became one of the main sponsors of Paulistão, including with our brand stamped on the game’s star trophy, we already knew the visibility we would have”, stated Talita Lacerda, Executive Director of Operations at Ana Gaming, owner of the 7k brand.
“And with the arrival of Neymar, obviously, it ends up being an additive, something that goes beyond the regional or national sphere, and the visibility of companies that are in Paulistão, with great exposure like 7k, certainly makes the impact global”, he added.
