In 2024, two Brazilian football clubs, sponsored by Bet7k, moved up to higher divisions. Mirassol, from São Paulo, finished 2nd in Série B and will play in the national elite next season. At the same time, Athletic, from Minas Gerais, reached the Second Division for the first time.
Mirassol, Bet7k’s oldest partner, has been displaying the betting site in its uniform for two seasons, since the agreement in December 2022. There are already more than 100 games in this partnership, which is currently bearing great fruit.
Athletic, with an emblematic narrative, returned to professional football in 2018, after 48 seasons away. The return was remarkable.
With a long-term project, he signed with Bet7k in December 2022, playing more than 75 games together. This year, they shone in Series C and reached the Premier League for the first time.
Bet7k partnerships analysis
José Victor Valadares, business director at Bet7k, highlights: “It is essential to have a broad view of the market and identify opportunities. We have signed partnerships that have allowed us to grow together with our partners.”
“With this, we reach new audiences, expand the reach of our brand and, at the same time, provide clubs with resources that help them perform great campaigns on the field”, he adds.
Bet7k CEO, Talita Lacerda, reinforces the commitment to clubs, aiming to give visibility and leverage the potential of teams outside the main centers. The success of these teams corroborates the brand’s proposal and boosts the sport in Brazil.
Our planning, from the beginning, aimed to establish partnerships with clubs located outside of large centers, but which had great potential for growth in the short term”, he adds.
Today, at the end of 2024, we can say that the strategy was successful. We managed to provide important support to Mirassol and Athletic, who had an excellent season and moved up the division.
Other clubs sponsored by us also had an excellent season. We will continue to support Brazilian sport and especially football, which is a national passion”, adds Talita.
Campaigns from other clubs
In addition to Mirassol and Athletic, two other clubs sponsored by Bet7k had their best campaigns in the 2024 national championship. Novorizontino, one point behind the G4, finished the 2nd division in 5th place, surpassing its previous trajectory.
Operário, from Ponta Grossa, Paraná, made history in series B, finishing 7th with 58 points, reaching the semifinals of the State Championship and the 3rd phase of the Copa do Brasil.
