The 2025 Campeonato Paulista gains new sponsors, with emphasis on the debut of BET7K and HiperBet. These companies in the betting sector will occupy, respectively, the Apito Inicial + Penaltis and Craque do Jogo properties.
The São Paulo Football Federation (FPF) announced the sponsors during the group stage draw event, revealing a list that also includes Sicredi, renewing the naming rights contract for the seventh consecutive year.
Furthermore, other brands such as Assaí, Bis, Clear and Cruzeiro do Sul chose to renew their sponsorship packages. The championship, which will begin on January 11, will be broadcast on several platforms, including open TV, YouTube and subscription channels.
Details and innovations of Paulistão 2025
Paulistão Sicredi 2025 promises to be a milestone in terms of revenue and innovations. Firstly, participating clubs will receive 16% higher quotas compared to the previous edition, setting a new historical record for the competition.
Furthermore, in the period from 2022 to 2025, the championship has already transferred an impressive total of R$1 billion to the clubs, combining marketing revenues and broadcasting rights.
A significant new feature will be the implementation of the multiball system in all matches. This method, already used in prestigious European leagues such as the Premier League, aims to speed up the replacement of balls during the game.
The balls will be strategically positioned on special supports around the pitch, minimizing game interruptions.
Growth and records
In recent years, Paulistão has recorded notable growth in several aspects. For example, between 2014 and 2024, there was a 126% increase in the average number of paying fans in stadiums, jumping from 5,725 to 12,955. At the same time, the average income per game had an impressive jump, going from R$172 thousand to R$750 thousand in the same period.
The championship’s audience has also shown impressive numbers. In the 2024 edition, more than 100 million people watched the live broadcasts, representing a 20% increase in the average audience compared to the previous year.
Groups and dates
The Technical Council, made up of the FPF and the 16 participating clubs, defined the groups and dates for the championship. The competition will begin on January 15th, with the final scheduled for March 26th. The groups were drawn and distributed as follows:
| Group A | Group B | Group C | Group D |
|---|---|---|---|
| Corinthians | Santos | São Paulo | Palmeiras |
| Inter de Limeira | Red Bull Bragantino | Novorizontino | Ponte Preta |
| Mirassol | Portuguesa | Água Santa | São Bernardo |
| Botafogo | Guarani | Noroeste | Velo Clube |
With these changes and innovations, Paulistão Sicredi 2025 positions itself as the biggest championship of the first semester in Brazil, promising to excite fans and provide a renewed experience for everyone involved.
