Grêmio Novorizontino is already starting 2024 by taking strategic steps behind the scenes of football. The partnership signed with Bet7K is the latest news at the moment. The sports betting company will stamp its brand on Tigre do Vale’s uniform throughout the next season.
Bet7K brand exposure will not be limited to Novorizontino’s uniform
So, this agreement is not just limited to display on the shirt, it also covers other visibility spaces, such as backdrops, advertising boards and the club’s digital environments. Talita Lacerda, CEO of Bet7K, expressed her satisfaction with this union, highlighting the importance of consolidating solid ties with clubs and growing participation in the sporting world, especially in football.
On the other hand, Genilson da Rocha Santos, CEO of Grêmio Novorizontino SAF, praised the partnership as a significant milestone for the club. Thus, he highlighted the continuous search for improvements in the development of football and the relevance of Bet7K, recognizing its expertise, security and professionalism in the sports betting segment.
This is not Bet7K’s first foray into sports. Previously, the company renewed contracts with Bangu and signed a partnership with Ituano for the next season.
Furthermore, it has been present in different sports, such as the Flamengo and Botafogo Beach Soccer teams, as well as the Brazilian Volleyball Confederation.
In the sporting context, Grêmio Novorizontino’s main objective for the 2014 season is to return to the elite of the Campeonato Paulista. In the Brasileirão, the team is currently in Series B.
Novorizontino almost moves up to Série A of the Brasileirão
In 2023, the club was close to leaving Series B, ending the competition in 5th place, just one point behind the G4.
Therefore, it is worth highlighting that the club is having a good time off the field by establishing itself as a Football Anonymous Society (SAF). This movement, which began at the end of last year, makes Novorizontino the first 100% SAF in Brazil.
Therefore, the agreement between Bet7K and Grêmio Novorizontino strengthens ties between company and club, in addition to signaling a strategic movement in the Brazilian sports scene.
With the expansion of Bet7K’s presence in prominent teams on the national scene, both parties can reach new heights and achievements throughout the 2024 season that is about to begin.
