Bet365 is now available in 13 US states. The company announced the simultaneous launch of its sportsbook in Tennessee and Illinois.
In Tennessee, bet365 enters the sports betting market as an independent, online-only operator. The state becomes the 12th jurisdiction in the company’s expanding US portfolio.
bet365 in Tennessee
Starting now, new and eligible Tennessee customers aged 21 and over can also register to access the platform’s betting features.
Speaking about the Tennessee launch, a bet365 spokesperson said: “Tennessee’s passionate sports fans have an insatiable appetite, and we’re incredibly excited to be bringing our fully loaded menu of offers, boosts and more to them,” he said.
Launch in Illinois
At the same time, bet365 entered Illinois through a partnership with Walker’s Bluff Casino Resort, marking its 13th state launch.
Illinois punters can sign up online, with on-site betting. The platform is also available at the resort’s Draft Day Sports Lounge, as well as other venue outlets, via the bet365 mobile app.
According to information released by bet365, new players can join the platform. “Championship winners, iconic athletes and passionate fans define Illinois’ Never Ordinary sports culture. Now, new and eligible bettors from Chicago, Springfield and across the Prairie State can join the bet365 experience.”
Welcome promotion
Both state launches feature welcome promotions for new customers. These activations include a “Bet for $550 in Bonus Bets” offer, regardless of the outcome of the bet.
Each market also includes a “Super Boost” promotion. This is state-specific, for Tennessee customers. They can receive boosted in-state odds of +100 to win their opening March Madness game ($50 max stake).
Meanwhile, Illinois bettors can access +100 odds on 1 point being scored in the first game of the tournament on March 20.
These launches come hot on the heels of bet365 and Incentive Games relaunching their 2025 College Basketball Championship challenge, which offers participants the chance to win up to $10 million in prizes.
