On the global business stage, 2023 marked the year in which Denise Coates, the executive behind Bet365, achieved a remarkable feat by becoming the highest paid woman in the world, with a whopping salary of R$1.4 billion.
This impressive recognition comes at a time when Bet365 has made losses, highlighting not only Coates’ remarkable management, but also the resilience and unique vision that puts her at the forefront of the industry.
Bet365’s success despite financial challenges
Denise Coates not only leads, but also embodies Bet365‘s upward trajectory. Even faced with a loss of R$380 million, Coates, with her business acumen, did not hesitate to grant herself a salary increase of R$49.3 million, complemented by substantial dividends of R$591.6 million.
His ability to maintain personal profitability while steering the company through financial challenges is an impressive demonstration of his ability to navigate the complexities of the betting market.
Contributions beyond profits: philanthropy and fiscal responsibility of Denise Coates at the helm of Bet365
In addition to leading Bet365, Coates directs a significant portion of his earnings to the Coates Foundation, a charitable entity supported by his family.
Contributing R$591.6 million, it demonstrates a commitment to social responsibility and highlights the importance of reinvesting in the well-being of society.
Contrary to the common perception about billionaires, the Coates also stand out as one of the top tax payers in the UK.
With an impressive amount of R$2.8 billion allocated to public coffers, the family takes an active role in financing the State. So much so that it even exceeds the budgets allocated to British royalty.
Social commitment
The rise of Bet365 is not exempt from debates about the social impacts of online gaming. With around 44% of UK adults taking part in some form of gambling, the country faces challenges related to addiction.
A study by the Gambling Commission reveals that 7% of the population is affected by the addictions of compulsive gamblers, while 0.5% is considered “addicted”. This scenario raises crucial questions about industry regulation and responsibility.
Lockdown and the growth of Bet365 and Denise Coates
The 2020 pandemic redefined the sports betting landscape, driving a significant increase in players. Denise Coates, upon taking over as CEO during lockdown, capitalized on this change, consolidating Bet365’s position as a market leader.
Denise Coates emerges not only as a business leader in the iGaming world, but as a figure whose vision helps maintain her company as a global reference.
