Aposta Ganha has established a strategic partnership with Serasa Experian to enhance security in the registration process. Furthermore, the collaboration integrates the Valida Bets solution with the platform’s Know Your Customer (KYC) identity verification system.
The initiative focuses on three fundamental pillars: security, innovation, and user experience. Consequently, the integration accelerates the registration process and strengthens fraud prevention. Furthermore, the solution significantly improves the conversion of new users to the platform.
Significant results in the validation process
The partnership brought substantial improvements to the user input flow. Through the document reuse feature, over 90% of validations are completed in less than 30 seconds. This eliminates the need to send or photograph documents in most cases.
Integration with the Serasa Experian database contributed to a more fluid and accurate process. As a result, there was a 5% increase in the registration approval rate. Therefore, agility combines with operational efficiency.
Robust security infrastructure
The system offers a comprehensive security infrastructure with multiple layers of protection. It includes facial biometrics, liveness verification, and automated document scanning. It also performs checks against restrictive lists to ensure compliance.
The solution meets all regulatory requirements of the Secretariat of Prizes and Bets (SPA), ensuring security both during registration and withdrawal processes.
Danley Silva, Head of Product at Aposta Ganha, highlighted the importance of the partnership: “The search for efficiency and security in onboarding new users is ongoing. With Serasa Experian, we’re able to combine speed, accuracy, and regulatory compliance in a single solution. This advancement reflects our commitment to offering a simple user experience that’s robust for the business.”
Pedro Moreno, Executive Manager of Fraud Prevention at Serasa Experian, explained: “We brought all our expertise in fraud prevention to this partnership with Aposta Ganha to ensure that bets are conducted ethically, simply, and securely for bettors, protecting them against identity theft and helping Aposta Ganha comply with regulatory compliance.”
Collaborative implementation and future perspectives
The solution’s implementation was conducted collaboratively between the teams at both companies. However, the collaboration was close and integrated throughout the process. At the same time, the partnership continues to evolve, with new features planned for the coming months.
This evolution reinforces our mutual commitment to innovation and operational excellence in the iGaming sector. Consequently, both companies demonstrate a dedication to continuous improvement.
About Aposta Ganha
Aposta Ganha is one of the largest online sports betting platforms in Brazil. The company is steadily consolidating its presence in the domestic market through investments in technology, security, and strategic partnerships.
The company bases its operations on three main pillars: innovation, user experience, and responsible gaming. In this way, it promotes a trustworthy and safe environment for all its users.