Imagine a final between football giants, with fans cheering around the world and millions of simultaneous accesses on sports websites and apps.
This is the perfect scenario that transforms the FIFA Club World Cup into a valuable opportunity for those working in iGaming.
But instead of just relying on the organic traffic this event generates, why not create a strategy capable of attracting and converting this highly engaged audience?
Below, we’ve gathered practical insights straight from the Advertiser Account Managers at Adsterra, one of the most active advertising networks in the iGaming space.
This guide was designed for affiliates, traffic managers and media buyers who want to take advantage of the peak audience during the tournament and transform the World Cup into a true results machine.
Adsterra Strategies to Help You Get High ROI at the Club World Cup
The FIFA Club World Cup is the stage for a competition between champions from different continents, in search of the title of best team on the planet. The tournament mobilizes a global audience made up of millions of passionate fans.
This high level of attention is directly reflected in the digital environment, causing large spikes in traffic — especially on iGaming websites and apps, which see a significant increase in demand for sports betting during the championship.
1. Stay One Step Ahead
When it comes to major events like the Club World Cup, timing is your best friend. Adsterra’s experts recommend that you start your campaigns at least a week before the start of the tournament or major matches. This will allow you to capture the initial enthusiasm of fans who want to follow their favorite team’s journey or make long-term bets.
During games, however, the key is to be agile. What happens on the pitch, such as an unexpected goal, a sending off or a comeback, can be the perfect hook to update your creatives or trigger messages like “The odds have changed after that great goal!”
Bonus tip: Invest in a RON (Run of Network) campaign at the beginning and adjust based on the sources that perform best. With high traffic, the cost per opportunity tends to drop, and you get more data to optimize.
2. Focus on the Most Profitable Markets
Not every country delivers the same return when it comes to iGaming. During the Club World Cup, markets such as Brazil, Egypt, Indonesia and Spain tend to generate very high-quality traffic.
Use precise geo-targeting to ensure your campaigns speak to the right audience. Brazil, for example, is particularly passionate about football and has an active online betting base, but it is also highly competitive.
If you are not in Brazil, go beyond automatic translations to stand out: use local slang and cultural references, such as mentions of national idols or historic clubs, to create a stronger connection.
3. Ad Formats That Drive Results in iGaming
Not every ad format is effective for sports betting. Adsterra’s experience shows that the combination of Popunder and Social Bar formats performs best in this vertical, especially on mobile devices.
- Popunder: Opens a new tab behind the active window and directs the user directly to your landing page. It’s discreet, but highly effective.
- Social Bar: Displays engaging visual notifications that mimic app notifications. On average, these banners generate up to 30% higher CTR in iGaming campaigns.
Want to explore these high-performing formats? Create your Adsterra account here and speak to an account manager to get started with the right formats.
4. Invest in Personalized and Intelligent Funnels
If you’re working with Smartlinks, make sure that users are being directed to landing pages that are optimized for their device and location. This reduces friction and increases the chance of conversion.
It’s also worth investing in pre-landers with interactive elements: game calendars, result prediction quizzes or even quick trivia about clubs.
These elements help to “warm up” the user before taking them to the final offer, increasing dwell time and conversion intent.
5. Optimize Your Bids Strategically
During high-traffic events, competition also increases. Therefore, raising the bid of your RON campaigns by 10% to 15% is a good practice to avoid losing quality traffic to more aggressive competitors.
Additionally, five days before each key match, increase your bids again. This is the time when users are most active in seeking up-to-date information and odds. Being well positioned in auctions can guarantee access to premium sources.
At Adsterra, you can count on several tools to optimize your budget, such as Smart CPM, CPA Goal and Custom Bid. And of course, you can always count on your personal account manager to help you with this optimization. To create an account at Adsterra, just click here.
6. Proven Sources? Time to Bet on the White List
If you have been running campaigns in certain GEOs for some time and know which sources perform best, now is the time to invest in whitelist campaigns.
With them, you focus only on the sites and apps that have historically brought results, avoiding wasting budget on unqualified traffic. At Adsterra, you can ask your support team to create a customized Whitelist or Greylist based on your campaign history, and then run different iGaming campaigns for each of them.
Bonus tip: If you’re on a budget, focus on these high-performing placements. Less volume, more precision.
7. Updated Ads Aligned with the Club World Cup
It may seem obvious, but it’s worth emphasizing: your creatives should reflect the event. Avoid using generic banners during a global competition. Use images, headlines, and colors that refer to the teams, participating countries, or iconic moments.
In the case of Social Bar, it is worth testing messages such as:
- “⚽ Real Madrid scores! Check out the new odds!”
- “🔥 The semi-finals have started! Bet now with a special bonus.”
Also, remember to keep all your assets in sync with the game schedule. Constantly updating your creative based on what’s happening on the field will drive more clicks and conversions.
8. Avoid Flying in the Dark with Your Campaigns
Finally, postback integration is a crucial step for anyone looking to scale campaigns efficiently. With it, you can monitor the performance of each source, segment by ROI, and make adjustments in real time.
Adsterra offers full support for integration with tracking platforms, in addition to having a user-friendly and complete analysis panel.
Want to improve your campaign ROI? Sign up to Adsterra and activate the postback integration with the help of our team.
Great Opportunities With New Traffic Sources
The FIFA Club World Cup is much more than just a sporting event, it is a unique opportunity to access massive and highly engaged traffic, ready to be monetized.
In addition to iGaming, verticals such as eCommerce, VPN, dating, and entertainment can also take advantage of this moment to grow. With the right strategies, this tournament can become one of the biggest profit peaks of your year.
Join the Adsterra community on WhatsApp to receive exclusive tips and exchange experiences with other media buyers who are already reaping results.
From early planning to final adjustments on match day, every step counts. Having a network that understands the iGaming audience and offers optimized formats is key to success.
Create your account with Adsterra and have access to a complete structure to scale your campaigns during the Club World Cup, with dedicated support from managers, high-conversion formats and advanced media intelligence.
