In a market as competitive as VPNs, finding the right audience and engaging them can be a huge challenge. This is exactly what PropellerAds Social Traffic stands out for: a solution that allows direct access to highly engaged users on social networks, eliminating segmentation barriers and increasing conversions.
Today, the people at PropellerAds will explain everything about this type of traffic and show its application in a VPN campaign. Spoiler alert: the results were stunning!
What is PropellerAds Social Traffic?
For companies and affiliates that need fast and consistent results, Tráfego Social offers a powerful alternative. Unlike other traffic sources, it allows ads to directly reach users on social networks, without common limitations. This type of traffic not only expands the reach of campaigns, but increases the level of engagement and conversion rate.
Success Story: VPN Campaign for iOS
A partner developer of PropellerAds, focused on VPNs for iOS, was looking to improve its results. With high competition and a demanding public, he found Social Traffic the ideal opportunity to scale his operation and maximize his ROI. In just 30 days, he achieved $100K growth using this new PropellerAds strategy.
Campaign strategy:
- Global targeting with a focus on the US: The campaign targets users of iOS 15 to 17, with a priority on the North American market, where knowledge about digital privacy is strongest.
- Optimized budget: Of the $250,000 invested, $114,000 was allocated to Social Traffic, with a focus on paid conversions.
- Real-time monitoring: Continuous monitoring and optimization using PropellerAds’ S2S tracker, enabling zone adjustments.
Social Traffic vs. Social Traffic Conventional Pop-under
In terms of performance, Tráfego Social delivered superior results to conventional Pop-unders. The conversion rate (CR) and eCPM (effective cost per thousand impressions) were significantly higher, confirming the engagement power of this new format.
Average CPM: The cost per thousand impressions for Social Traffic was significantly higher, reaching $19.50 compared to $1.20 for Pop-under. This reflects the value of highly engaged and conversion-prone audiences.
Conversion Rate (CR): Social Traffic’s conversion rate was impressive, reaching 2.36%, while Pop-under recorded just 0.3%. This difference reinforces the effectiveness of Social Traffic in reaching more qualified and interested audiences.
Why does Social Traffic work?
Social Traffic works very well for the reasons below:
- High level of engagement: Users engaged with content on social networks are more willing to interact with ads. This type of traffic takes advantage of this behavior, resulting in higher conversion rates.
- Audience quality and intent: With Social Traffic, PropellerAds reaches technically more interested and privacy-conscious users, which perfectly aligns with the VPN audience.
- Rapid scalability: For companies in competitive niches, the possibility of reaching an unrestricted social audience is a differentiator. Social Traffic offers scalability without compromising traffic quality.
The experience of this PropellerAds partner shows that Social Traffic can transform campaigns and quickly increase their results. In markets like VPNs, where privacy and engagement are paramount, this approach is ideal for those looking to achieve the best results with an optimized investment.
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