Streamlined operations, seamless payment processing, and comprehensive reporting are key factors in attracting top affiliates that generate high-quality traffic.
First of all, Affilka experts recommend paying attention to the range of technical characteristics that a supplier can offer and the adaptability of solutions.
They must be aligned with the operator’s specific requirements and be highly customizable.
Below are the essential features for top affiliate platforms.
- Versatile and flexible commission options: Operators should be able to design their payment programs based on multiple criteria, including initial deposit amount, betting limits, gaming revenue and more, encouraging a wider range of affiliates to promote their products or services.
- Payment module. Ideally, this module should integrate all necessary payment systems via API, enabling one-click payment processing. Alternatively, an acceptable approach involves having a transparent process for transferring payment data from the affiliate to the operator, with the operator efficiently handling all payments.
- Comprehensive reporting. Operators must be able to analyze traffic efficiency through various parameters, such as brands, partners, campaigns, countries, traffic sources, actors, currencies and periods. This analysis should cover a range of metrics including clicks, registrations, deposits, gaming activity, NGR and conversions. What matters most is the frequency of data updates: the more, the better. The platform must also support postbacks, accommodate affiliates’ custom tracking parameters, and offer API and multiple data extraction methods.
- Highly reliable infrastructure. The top priority is to maintain uninterrupted functionality of affiliate links, ensuring potential players access iGaming brands without fail. A provider must offer a robust visit tracking system that handles high traffic loads, ensuring high availability and reliability.
- Robust data protection and excellent customer support. Rapid responsiveness, effective problem solving, a proactive approach and the agility to devise solutions are often undervalued, but they are absolutely essential to achieving sustained success.
About Must-Have Affiliate Software
Anastasia Borovaya, Head of Affilka at SOFTSWISS, sums up: “Finding the right vendor for your affiliate software is the foundation for starting a successful journey in affiliate marketing.”
She says that: “Convenience and speed of integration, quick configuration, and the ability to migrate historical data are undeniable advantages of a potential vendor.”
He concludes: “A transparent commercial offer without hidden fees, when you get all the declared functionalities without additional costs for individual modules, also reflects the reliability of the chosen partner.”
Without a doubt, the team behind Affilka has harmoniously incorporated all the described features into their product, demonstrating their dedication to creating a superior offering.
This combination ensures that the product stands out in delivering the best possible results.
About SOFTSWISS
SOFTSWISS is an international iGaming company providing ISO 27001 certified software solutions for managing gaming operations.
The team of experts, which has 1,400 employees, is based in Malta, Poland, Georgia and Belarus.
SOFTSWISS holds a number of gaming licenses and provides complete iGaming software solutions. The company has a vast portfolio of products, including the Online Casino Platform, Game Aggregator with thousands of casino games, Affilka affiliate platform, Sportsbook Software and Jackpot Aggregator.
In 2013, SOFTSWISS was the first in the world to introduce an online casino solution optimized for Bitcoin.
