Pedro-Lucas-Participates-in-the-EGR-Power-Latam-in-Buenos-Aires.jpg

A select event organized by EGR in Buenos Aires welcomes Pedro Lucas, Head of Affiliates of Super Afiliados this Wednesday, February 16th.

The ‘Progress to Sports Betting Regulation in Brazil’ panel features important industry figures such as Thomas Carvalhaes, Juan Barrachina, Neil Montgomery, Ingrid Alvarado Lopez and moderation by Witoldo Hendrich Jr. .

The focus is on regulation, but it should also address other topics relevant to the increasingly heated domestic market.

Pedro Lucas has been leading the affiliation team at Super Afiliados since 2020, but is an industry veteran with nearly 20 years of experience in sports betting and 15 years in the affiliation industry.

The EGR Power Latam agenda

10:00 am – 10:10 am (Brasilia time / GMT -3) (10 min) – First time: Welcome from the event’s presidency

Presented by: Juan Camilo Carrasco, Asensi Partner.

10:10 – 10:40 (Brasilia Time / GMT -3) (30 min) – Opening panel: Is M&A the best way to enter the LATAM market?

Presented by: Hugo Llanos, Americas Regional Director at Altenar.

10:40 – 11:30 (Brasilia Time / GMT -3) (40 min) – Panel: Progress in the regulation of sports betting in Brazil

Presented by:

  • Witoldo Henrique Júnior, founding partner of Hendrich Advogados;
  • Thomas Carvalhaes, Regional Director, Brazil and Latin America at Hero Gaming;
  • Pedro Lucas, Affiliate Leader at Super Afiliados;
  • Neil Montgomery, Founding Partner and Manager of Montgomery & Associados;
  • Juan Barrachina, Sales Director at Kambi Latam;
  • Ingrid Alvarado Lopez, leader of Latam compliance management at Grupo Betsson.

11:50 – 12:40 (Brasilia Time / GMT -3) (50 min) – Panel: Strengthening post-lockdown omnichannel strategies: maintaining maximum customer reach both on land and online

Presented by: Lourdes Britto, Director of Omnichannel Strategies at Apuesta Total.

11:50 – 12:40 (Brasília time / GMT -3) (50 min) – Panel: Responsible marketing and advertising in the Latam market: how to find balance and solutions

Presented by: Andrea Rossi, Commercial Director Latam at Betsson.

11:50 – 12:40 (Brasilia Time / GMT -3) (50 min) – Panel: Security in the growing online market: cyber protection assessment and strengthening of online platforms

Presented by: Gabriel Szlaifsztein, General Manager at Latam Continent 8.

According to the official website of EGR Power Latam, the last three panels will take place at the same time.

14:30 – 15:20 (Brasilia Time / GMT -3) (50 min) – Panel: The challenge of regulating online casinos in Latin America

Presented by:

  • Juan Camilo Carrasco, Asensi Partner;
  • Carlos Fonseca Sarmiento, Partnership Manager at Fonseca Advogados;
  • Andrea Rossi, Commercial Director Latam at Betsson;
  • Juan Jose Mantese, Partnership Manager & Latam Leader at Meridianbet.

15:20 – 15:50 (Brasilia Time / GMT -3) (30 min) – Panel: The Sports Opportunity: Reaching New Audiences and Expanding Sports Betting and Sports Verticals through Better Content Creation

Presented by: Javier Troncoso, Revenue Director at Futbol Sites.

15:50 – 16:40 (Brasilia Time / GMT -3) (50 min) – Panel: An update from Argentina: the online launch experience and what’s yet to come

Presented by:

  • Miguel Angel Bueno, egaming consultant;
  • Juan Torres, General Manager of Grupo Slots;
  • Juan Pablo Cordoba Lopez, Managing Director of Betsson Argentina;
  • Ricardo Magri, Commercial Director of Eightroom.

16:40 – 16:50 (Brasília time / GMT -3) (10 min) – Last time: Thanks and farewell to the presidency of the event

Presented by: Juan Camilo Carrasco, Asensi Partner.