Gaming Innovation Group Inc. (GiG) has signed an agreement with UK gaming operator Novibet to provide its automated affiliate marketing compliance tool, GiG Comply.
This self-service compliance solution allows operators such as Novibet to scan and verify web pages for content, including links and specific iGaming code words, links and regulatory requirements across multiple jurisdictions.
Therefore, the tool works by using its rules engine to analyze the contents of affiliate campaigns and provide operators with the material that is being used in their brand promotions.
GiG Comply will help Novibet ensure that affiliates are aligned with their brand’s marketing message and that responsible gaming measures are visible on the relevant pages and that the terms and conditions are correct and up to date.
Jonas Warrer, Executive Director of GiG Media, said: “We are happy to have partnered with Novibet, it is always a proud moment for us when we add a new partner to our growing list of partners for GiG Comply.”
Warrer added, “It’s great to see an innovative operator like Novibet putting marketing compliance at the forefront of their business strategy, we look forward to supporting them in creating a safer gaming environment for their players.”
George Gerakanakis, Novibet’s international affiliate manager, also commented on the agreement. “We are looking forward to working with the product to reinforce Novibet’s existing compliance processes.”
Gerakanakis concluded: “This partnership will help Novibet ensure that our affiliates can continue to deliver high quality experiences that are in full compliance with regional regulations and requirements.”
This is a group based in Malta that provides casino, sports betting and poker services to companies through their gaming sites such as Guts.com, Rizk.com, Betspin.com, Thrills.com and Kaboo.com.