LeoVegas acquires GiG’s affiliate marketing compliance tool

Published on
by
LeoVegas acquires GiG's affiliate marketing compliance tool

The Gaming Innovation Group (GiG) signed an agreement with online gaming operator LeoVegas to make its affiliate marketing compliance tool, GiG Comply available.

GiG Comply helps authorized betting operators to automate compliance checks, with a focus on enabling users to comply with various marketing standards and regulations.

Tool reflects LeoVegas’ commitment to ‘responsible gaming’

This system is capable of monitoring more than 30 thousand pages per day, referencing brands and domains of operators to ensure that their marketing strategies are in compliance with market regulations.

LeoVegas says that this solution reflects its “commitment to responsible gaming”, strengthening its control over third-party advertising and further protecting its brands from being promoted on sites that are not compatible with international rules.

Jonas Warrer, managing director of GiG Media, said: “We are happy to add LeoVegas to our growing group of partners and support it in further protecting its brands and end users.”

Warrer added: “Our automated marketing and compliance technology will help strengthen LeoVegas’s affiliate marketing, ensuring that they fulfill the conditions of responsible gaming.”

GiG announces loan projecting expansion in 2021

In addition, GiG reported that, due to the 2021 expansion plan, it issued a € 8.5 million loan with two investment funds, Formue Nord and Symmetry Invest. The loan term is 30 months, with maturity on June 28, 2022. The agreement bears interest of up to 8% per year.

Richard Brown, GiG’s CEO, commented: “In the past 12 months, GiG has simplified its business around our core B2B offering with significant revenue growth in the first nine months of 2020.”

Brown also stated that “as we are seeing opportunities for continuous expansion in all of our three business segments, we wanted to strengthen our cash position in order to take advantage of them. We are happy that GiG is in a place where we can attract capital from investors under competitive conditions to further accelerate our business ”.